When I was little I used to live in East Ham, and I will never forget the sound of the fruit and veg man shouting at the top of his lungs,
Come and get your juicy pears
And a range of other
I assumed you just went for the first stall you see, but my Mum told me once,
Not this one, we go to the bloke further along
And I can remember wondering why?
This morning I remembered that story as I walked through the shopping centre near where I live and I saw a guy setting up his stall with his Avon products.
He was busy setting out all the perfumes,
It made me wonder how many hours of his life he must spend setting up and then packing up the hundreds of products he sells…and whether he made any money from this stall.
The fact he was missing the morning trade, not making eye contact, not being available if anyone had forgotten their mascara or worse still their deodorant, not making eye contact…or maybe even having some testers…and plus don’t people mainly sell Avon online or via their network these days?
As I walked past the other stalls I wondered about the sales and marketing (or lack of) activities of the other traders.
I walked past the guy who sells the fruit in plastic bowls. Not the best quality fruit (I know it will go off a few days after buying it) but perfect if I fancy something to eat on my way somewhere. It is like 30% cheaper than the other stalls, and I like the guys that sell from there.
The other place I buy fruit from, the bloke always says “alright darlin” whether I am buying that day or not. Plus the fruit is always good quality and service is fast and proffessional.
Each of these
But here are my top lessons which I think are applicable for most small businesses
Don’t waste too much time and money making everything pretty, it doesn’t need to be perfect to make your first sale. So many entrepreneurs fiddle around with logos, and
Setting up your stall is important but don’t ignore the early footfall in your business. If there is a need, be ready to go immediately. The rest you can do when there is a break, or gradually while still serving customers.
Think about how you can differentiate yourself from your competitors, can you have quirky slogans, better customer service, a fast turn around, friendly staff. Bring your personality to the front
You don’t have to compete on price, but know that people will always want things at different price points, so be comfortable with what you charge…and even if your products are the cheapest you can always add extra value without it costing you massively. (The cheap greengrocer lets you taste the fruit to check for sweetness)
And finally, my
Hope that has given you some food for thought, would love to know how you can implement any of this in your business…or any other business lessons you can learn from business traders?
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On Thursday I am offering some FREE clinics where I will give you some ideas for easy ways to attract new clients, and to make more money and more of an impact online. Email me at firstname.lastname@example.org to secure your spot.
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