The innovation in weightloss that nobody saw coming
Weight loss the ultimate problem to fix, a multibillion pound global industry…have we finally cracked it?
We’ve all been there, trying countless diets, fitness fads, and weight loss pills, only to feel stuck in a never-ending cycle…or is that just me?
My struggles with my weight have been well documented, with my plus size fitness blog Too Fat to Run taking the stance of “well if I can’t be skinny, I might as well do what I can and have some adventures along the way”
But having recently lost 80+ lbs in a truly unconventional way, I thought it was time to share whats been going on.
But first a look back at how weight management innovation has evolved throughout mylifetime.
The 1980s-1990s: Diet Fads and Fitness Fads
In the 1980s, low-fat diets ruled the weight loss world. People counted calories, avoided fat, and hoped the numbers would work in their favor. The 1990s brought even more trends, with low-carb diets like Atkins gaining popularity. Alongside this, infomercial exercise equipment promised easy weight loss. The problem? Sustainability. People could stick to these plans for a short time, but they often burned out, and the weight came back.
The 2000s: Digital Tools and Fitness Trackers
By the 2000s, the internet and smartphones began to change everything. Apps for tracking calories, logging workouts, and tracking progress popped up everywhere. Fitness trackers like Fitbit gave us real-time data on our daily activity. This was a step in the right direction, but still, the biggest challenge remained: consistency. We had the data, but the plan wasn’t personalized enough, and sticking to it still felt like a struggle.
The 2010s: Meal Delivery, Intermittent Fasting, and DNA Testing
The 2010s brought even more options—intermittent fasting, meal delivery services, and even DNA-based diet plans. These methods gave people more personalized solutions, but adherence remained difficult. Whether it was the complexity of meal planning or the inability to stay consistent with fasting, these innovations still didn’t crack the code for long-term weight loss.
Enter the 2020s: GLP-1s and Weight Loss Medications
Amid all these innovations, something new came into play: GLP-1 receptor agonists, like Ozempic. Originally developed to treat type 2 diabetes, Ozempic (and other similar drugs) has proven effective for weight loss as well. These medications help curb hunger, slow stomach emptying, and help you feel full for longer. For those struggling with appetite control, Ozempic has become a game-changer for those that could afford it. However, while it’s a breakthrough in medical weight loss, it still requires a balanced approach with diet and exercise.
The Unexpected Innovation: AI
Here’s where things take a turn…when last October things reached an all time low with my health and confidence, topping the scales at over 300lbs, I knew things had to change. ChatGPT was helping me in other areas of my life with executive function and managing complex projects, and so I wondered if building a custom GPT that used my Year to Change Methodology could be the answer…and alongside a few other hacks, some hard graft and determination, turns out it was.
It’s not simply about tracking calories or logging steps anymore. AI is changing the way we approach weight loss by offering personalized, data-driven solutions that adapt to your habits and progress in real-time.
Here’s why AI is the game-changer:
Personalized Plans: AI doesn’t give you a generic plan. It learns from your habits, preferences, and goals to create a plan that works just for you.
Real-Time Adjustments: If something isn’t working, AI can tweak your diet, workouts, and even suggest new habits, helping you stay on track.
Easy Tracking: Forget manually logging everything. AI tools can track your food, exercise, and even your sleep, making it easier to stay consistent.
Unlike traditional methods, AI doesn’t make you guess what’s working. It offers real-time feedback, keeping you motivated and adapting as you progress. It’s like having a personal coach who’s always with you, guiding you every step of the way.
Conclusion: A New Era in Weight Loss
Looking back, weight loss has come a long way from restrictive diets and exercise machines that promised quick fixes. From Ozempic helping people manage hunger to AI offering personalized, data-driven solutions, we’ve entered a new era where technology is making weight loss smarter, easier, and more sustainable.
AI wasn’t something anyone saw coming, but now it’s here—and it’s changing the game.
Julie Creffield is an expert on Innovation, Ideas and Entrepreneurship. A business strategist with 30 years of experience, having worked with thousands of clients from large multinationals to micro-businessess and everything in between. From global brands to local leaders helping to make impactful change through thinking differently, and taking inspired action. She is a keynote speaker, author and consultant, and works as an innovation director for Oxford Innovation Space with ambitious SME’s across two sites in Hertfordshire/London where she is based
Take part in my summer challenge
I am writing a series of new books called Everyday Innovations, the first of which is about the use of AI to help with weightloss.
To test the principles of the book I am running a 30 Day Lose Weight with the Help of AI Challenge.
Throughout August you will get access to a custom GPT and 4 weeks of support, resources and masterclasses to help you make health improvements in a completely bespoke to you way.