The fight for justice...and why ADHD business owners just can't help ourselves

Today, I want to dive into a topic that’s both close to my heart and incredibly important given the current state of the world:

The unique perspective and passion for justice that I see in many business owners with ADHD, and which seems to get me in trouble so often in business and in life.

First off, let’s get one thing straight: I in no way see ADHD as a deficit, it’s a different way of thinking and experiencing the world for sure, and it has its challenges, but for me it has most definitely been a superpower to this point. Because in this difference lies a strength – a unique lens through which individuals with ADHD view fairness, equity, and justice.

As a child I would shake with rage at the injustice of the world, especially when people in positions of power abused that power. My daughter is the same, this whole “respect your elders” and positions of authority having the final say does not sit well with her AT ALL, especially when she sees inconsistencies or hypocrisy.

But I think this plays out in a whole new way in business, especially for those of us operating in the online world where all is not what it seems. 

So, why do business owners with ADHD care so deeply about justice? Let’s break it down.

1. A Personal Understanding of Being Misunderstood

Many with ADHD have walked the path of being misunderstood, underestimated, or sidelined. They’ve felt the sting of being outside the ‘norm’, and this personal experience breeds empathy. It’s not just about understanding injustice – it’s about feeling it in their bones. And from this empathy springs a deep-seated desire to fight for those who are also misunderstood. This is why we make great coaches, therapists and campaigners for change.

2. Hyperfocus: A Double-Edged Sword Turned Towards Justice

We often talk about the hyperfocus of ADHD as a challenge, but it’s also a superpower when pointed in the right direction. When a business owner with ADHD sees an injustice, they’re not just annoyed or upset – they’re driven to do something about it. This laser focus can become a powerful force for advocating change and challenging the status quo. This is what drove me to write my best selling book The Fat Girls Guide to Marathon Running in 28 days flat…my crusade for change just flew out of my brain onto the word doc.

3. Creative Problem-Solving: Thinking Outside the Box for Justice

ADHD brains are wired to think outside the box, to find paths where others see walls. In the pursuit of justice, this creativity becomes an invaluable tool. It allows these entrepreneurs to come up with innovative solutions to complex social issues, solutions that might not occur to others. With tools that aid creativity making online business more accessible than ever you can see where this can work to your advantage.

4. A Relentless Drive for Fairness

At the heart of ADHD is often a core value: fairness. This relentless drive for equity can manifest in the way they run their businesses, ensuring their practices are ethical and fair. It’s not just about their personal success; it’s about building a business that uplifts and supports others, too. Don’t get me wrong this might mean that success doesn’t come overnight…I once got offered £500 to review a mattress, it had nothing to do with my running business, I turned the company down even if they had already thought of a great way of spinning the article. I won’t start on how many weight loss pill companies have dangled huge bags of cash in front of my face over the years.

5. Resilience in the Face of Adversity

ADHD individuals are no strangers to adversity. They’ve battled through distractions, societal expectations, and self-doubt. This resilience equips them with the tenacity needed to fight for justice, even when the going gets tough. Being in business requires an inner strength like you wouldn’t believe. You can not allow set backs to define you, there will always be challenges, things that just don’t work out, curve balls to come and disrupt your flow. 

In conclusion, ADHD is not just a footnote in the lives of these business owners – it’s a part of their identity that fuels their passion for justice. Their unique experiences and perspectives are not only valuable but essential in the fight for a fairer world.

This however will leave a lasting legacy on so many levels, so don’t be disheartened if you haven’t got the level of success you want yet, maybe spend some times thinking about the things you REALLY care about and channel your energy there. Keep making waves, keep challenging injustices, and know that your work in this world matters. 

I am still in the process of getting a diagnosis for my ADHD, it was only through doing extensive reading and research to support my daughters diagnosis that I came to the realisation that many of the things I have struggled with in my career, especially the things which have made me shake with rage…have been because of my undiagnosed and untreated ADHD.

I have realised that to be informed and aware, is to be empowered, and now I am able to better support myself through these challenges.

Stay amazing folks,


Join my legacy now masterclass

Are you at a cross roads with your expert based Solopreneur business? Want to connect to your mission, work through the challenges you feel you have in scaling your venture? 

This might be just the thing. 

Join us on Thursday 14th March for some time away from the doing of your business, to think through your next steps, reflecting on what got you here, and where the next step of the journey might take you?