We all know that Chinese prover that says ,
The best time to plant a tree was twenty years ago, the second best time is NOW
Well this couldn’t be more relevant for growing your business audience.
I am not talking about followers, I’m not talking about people on your email list (although they can be useful) I am talking about giving people permission to want to be in your world.
I set up a plus size fitness blog a decade ago…I never intended for it to make me any money, but when the shit hit the fan and I found myself having been made redundant for the 4th time in 10 years…this time with a baby on the way…at least I had my blog.
Then I had to find away of leveraging and monetising it.
I see so many business owners going round and round in circles because the shame and embarresment of not being further ahead. With feelings of, I should be further ahead by now or I can’t compete with the other people in my niche because they are more popular they have more followers.
It’s a form of self sabotage.
Whats the point in starting, it will take me too long to catch up
It’s never about catching up, its instead about taking people with you, at wherever you are in your business now. Those emotions of guilt, shame, embarresment, fear, jealousy…they keep you stuck.
When you focus on staying in your own lane and building your business honestly, without the hype or vanity metrics, it takes the pressure off you to be anything other than who you are.
You can stop with the pretence, you don’t have to pretend to be further ahead than you are…and you find exactly the clients you need to find.
But bloody start.
This year has been so shitty for so many people, but around 1200 small business owners have bitten the bullet and worked with me to grow their tribe.
And they are further ahead of all of those people who considered it but decided for whatever reason not to.
You don’t have to have a massive tribe to have a profitable one. Size does not matter. The depth of engagement is what counts. We all hear of people with thousands of followers who can’t even sell out a limited edition tshirt print run.
- Tribe building is NOT about having a FREE Facebook group
- Tribe Building is NOT about funnels and webinars
- Tribe Building is NOT about having a million social media followers
It’s about you stepping up as a leader, and standing for something. Taking people somewhere, taking yourself on a journey to a destination worth going.
For sure we can learn tactics and have strategies for growth in place, but without the basics of self leadership, authenticity and mission in place, and a business model that allows for growth…it will always feel like hard work.
Let me share something.
When COVID hit and the world went into panic, I allowed myself one day, 24 hours…and then I pulled up my big girl pants (and I do have big pants) and I trusted that my tribe would come through for me.
I had something they needed, and I knew they would not go elsewhere for it, because they trusted me.
THAT IS THE POWER OF BUILDING A TRIBE
I’ve had my most successful year in business, despite having some pretty uncomfortable personal challenges, and in part this has because I have built a wonderful tribe that supports me as much as I support them.
If you are interested in how you scale a business ethically during these challengeing times, we should talk.
Doors are now open for the October cohort of Tribe Builder, and the early bird rate is valid until Monday
Julie Creffield is a community engagement strategist and business mentor with more than 20 years experience under her belt. She helps coaches, experts and consultants to grow profitable and impactful tribes, and is passionate about improving the health, wealth and happiness of business leaders the world over.