How do you know when you have found your thing?

Do you remember at school when teachers used to ask you…what do you want to be when you grow up?

I never liked that question.

For a start how are you expected to know at 12 or 13 what you might like to do when you are older, and secondly why do we have to stick to one thing?

I hope adults don’t ask kids that anymore, I sure as hell don’t with my almost 11 year old, mainly because I know her answer, she wants to be EVERYTHING.

But in the world of business we are often encouraged to pick a lane, to get known for one thing.

So how do we know when we have found our thing?

Is it just about alignment, it is about ego, is it about identity…or is it simply about finding something that brings in the bacon lol

I have done a lot of “jobs” over the years, some for love, some for money, and some 100% by accident.

  • Waitress in Wimpy
  • Playscheme worker
  • Barmaid
  • Theatre Usher
  • Salad Packer
  • Check out assistant
  • Drama practitioner
  • Youth Leader
  • Facilitator
  • Artist
  • Project Manager
  • Programme Manager
  • Area Coordinator
  • Management Consultant
  • Policy Manager
  • Head of Olympic Development
  • Founder & CEO
  • Community Engagement Strategist
  • Business Legacy Strategist

Caught up????

The thing people often remember me for though, is Too Fat to Run, the plus size fitness business I founded in 2010 which I closed last year.

Why do people remember that?

  1. The name was a funny and memorable name
  2. It was first to market in the UK in terms of plus size fitness and the idea of online running clubs
  3. I was on a mission to change the landscape for women in sport in the UK
  4. It was all I talked about for a good 6-7 years
  5. I wrote 8 books on this topic, was a recognized speaker, and often on the TV…ITV’s This Morning for 6 weeks I might add.

All of this combined made this a super profitable business, and easy for me to generate income, opportunities, and adventures from the brand.

Until it didn’t feel aligned anymore.

There were other things I wanted to do, other groups of people I could help, the running world had changed, there were other people doing what I was doing, women had more choice…which is a marvelous thing.

And so I have moved on.

I closed the business down last year (which was heartbreaking despite knowing it was the right thing to do) and I have gone all in with my online business coaching, which I have been officially doing since around 2017

The thing is though in the offline world I have done this for a lot longer.

One of my first business ideas was a digital careers platform for creatives. This was in around 2000 pre Facebook, Insta and TikTok…before creating your own promotional website, or social channels was a thing.

I noticed that there were a whole heap of solo business owners who were genius at what they did, but shockingly poor at the business stuff.

So rebranding recently as The Solopreneurs Champion feels aligned, I have been championing myself, and championing other small business owners for a very, very long time. More than 4000 business owners have been through one of my programmes, I have spoken to audiences of tens of thousands of business owners all over the world on building a global brand, growing an engaged audience, monetising your genius…and I have written two books with my knowledge.

This is my thing.

It was always there, it just needed a little bit of work, and some support (from my peers and close mastermind buddies) to bring it to life. The irony being this is what I am genius at for other people, but just couldn’t do it for myself until I really needed to.

Isn’t that the way.

We often know something isn’t working, we are out of alignment somehow…but we keep on keeping on thinking things will change. They won’t unless we prioritise the change. 

Finding Your Thing might be easier than you think…it’s bringing it to life in an authentic, aligned way that takes the work…but lucky for you, thats my jam, so if you need some support with this in early 2024 why not join my Beta Programme launching in January?

I always had a thing….even from the age of 11/12

I wanted to lead an extrordinary life, and I wanted to help other ordinary people lead an extrordinary life too through my work

Julie Creffield is a business legacy strategist, author and keynote speaker on the topics of productivity, purpose and profit, known as The Solopreneurs Champion she is on a mission to help a million solopreneurs to thrive rather than just survive in the business world

She has spent 30 years working in change and transformation as a trainer, coach and consultant, while simultaneously climbing the social mobility ladder that has seen her move from her family home on a council estate in East London to a million-pound barn conversion in the countryside with her almost 11 year old daughter.

Her programmes have helped millions of people around the world to make BIG changes, and to seek out adventure. She now works with ambitious business owners, to help them ramp up their income, influence, and impact with her high-level business leadership programs and growth incubators. 

Find out more about Your One Big Thing Pilot

If you are an ambitious business owner who is considering their next steps, why not book in a call with Julie to see if she can help you think about the right strategic move for you and your business. 

This process will start with her “What kind of business are you REALLY running” audit, and a review of your data on a consultancy follow up call to figure out your best plan of attack. 

Looking for a business legacy strategist?

If you are a solopreneur doing all of the doing, AND all of the thinking, and have got yourself in a bit of a pickle. I might be able to help. As a business legacy strategist I help solopreneurs to get clear on their vision, their strategy and the best tactics to deploy, but most importantly I help them turn their ideas into sustained, successsful action…and before it’s too late and they have run out of time or steam to reach their full potential.

I have been a solopreneur for close to 30 years, and have been supporting freelancers, artists, coaches, creatives, experts, speakers and sole traders of all kinds of proffesions for more than 20 years. I am a keynote speaker on the topics of productivity, purpose and profits and the author of the book How NOT to be Broke.