This is a question I have been asking myself a lot recently. How much is too much? How much is too money, how much is too much success, how much is too much pleasure?

Last weekend I found myself backstage at the Reading Festival in the dressing room of a very famous pop star. My friend was doing backing vocals for him and asked if I wanted to come and hang out with her for the day. I brought my sister along for the ride and we spent the day literally living our best life….culminating in a trip back to London on his tour bus. There was a moment at about midnight, having just listened to Liam Gallagher on the main stage and then having far too much fun dancing to drum and bass in the VIP area where I was like “This is toooooo much”

Especially after the last few years we’ve had.

I did last year wonder if I would ever find happiness and that sense of freedom you get from live music and being in a field with 100,000 revelers again? But what has this got to do with business? EVERYTHINGWe go into business because we want change, we want freedom, we believe that there is a different way. Somewhere we have a belief that we will eventually find fun, creativity, flow, and that life will be better.

But then so many of us decide along the way that there are limits to the change and freedom that we will allow ourselves to experience and maybe there are limits to how different things can actually be. This is to do with comfort zones and evidence. Where we normally hang out becomes the status quo and it feels safe and secure there, meaning we look for evidence to support the case that anything too far removed from that is not safe, or is perhaps not sustainable…or is OK for short pockets of time, but nothing “that good” can last forever.

Imagine if it could though.

Imagine if you allowed yourself to HAVE more, to DO more, to BE more.

Imagine if you had so much there was excess and you got to decide how the overflow could be put to good use.

Imagine having more time than you knew what to do with, more money, more ideas…

Somewhere along the line, we have learned that wanting more is selfish, stupid and greedy…but I don’t think it is.

It has nothing to do with worthiness either…I mean the world is full of arsehole millionaires.

I want more fairness in the world, I want more transparency, I want more opportunities for all….and I know that there is a direct correlation between the impact I have and the income I create for myself. I also know when I have an overflow, I put it to good use…I support causes that are important to me, I can help out friends and family without worrying, I get to put my money into the economy where it counts.

But how do you know how much to aim for?

I don’t think any of us do. So much of the aspirational targets are arbitrary. £10K months, 6 figure launch, 7 figure business owner…

Personally, I think it is just about allowing yourself to dream, to envisage your life at various income targets, to be playful and open to how success might come.

I also think it comes down to belief. Belief, that there is more to come if only you’d find a way of unlocking it. No social media tactic or marketing strategy alone will exponentially grow your business. But a creative idea can. The thinking behind a global movement or a mission for change can.

You see it’s the BIGGER stuff. It’s the stuff where we urge ourselves to do BETTER.


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