3 surprising things you can’t tell from my TEDx video

3 surprising things you can’t tell from my TEDx video

So it has been a whole week since my TEDx talk video about Living a Bigger Life went live on YouTube, you can watch it by clicking here if you haven’t seen it yet.

And here’s the thing.

I am super chuffed with how it has turned out, I think I came across as confident, knowledgeable and passionate about my subject

AND…I don’t completely hate how I look in the video…which is just as well because I talk a lot about not caring what you look like

We are not what we look like

But this is the irony of my work.

I believe 100% that we are held back as women because of the fear of judgment, and I am I guess more in tune with this than some, but I can’t kid you that I don’t have moments where I worry about what I look like and how people might judge me.

More than 1800 people have watched my video over the last 7 days and the feedback has been incredible, but I wanted to share with you some of the things you might not be able to tell from that 13-minute video.

  1. My rehearsal was shockingly bad.
  2. I didn’t stick to my script.
  3. I wasn’t wearing what I had planned to.

So, I found out I would be doing a TEDx months and months before the big day. The lead up is intense, and feels like it goes on FOREVER!!!!

When I submitted my proposal it was based on a very loose idea…that of,

If women are not playing sport because of the fear of judgement, what else are they not doing

I wasn’t 100% sure how I would fill 15-18 minutes….like clearly I can talk for that long, I am a professional keynote speaker for goodness sake, but it was more around what I would focus on. What I would include, what I would not…how much of myself I would bring to the talk.

I literally spent 3 months crafting that talk, writing and rewriting it….sharing it with valued colleagues for feedback.

But a few things happened in the last few weeks which forced me to change it in the final few days

  1. I went to a conference in San Diego with Lisa Nichols and learned some incredible things about creating impact through your speaking, by sharing your authentic story
  2. I launched a new online programme “100 Ways” which was going down a storm, I had also collated some new data from surveying 100+ women from this group
  3. I had some dental work which affected the way I spoke…like seriously there were some words from my original talk that I literally could not say any more

So when I turned up on the rehearsal the day before I felt completely underprepared as my talk had changed significantly from the previous one which had been just 2 or 3 weeks before.

I think to see the space adorned with its TEDx branding and the red-carpeted dot brought it home to me just how important this talk was.

So during the rehearsal, I tripped over my words, lost where I was in the talk…oh yeah and swore a lot

I went to sleep that night gutted with myself for not being better prepared.

But the following day I refocussed, and with eh support of one of my speaking buddies, I worked on the talk and did a whole heap of relaxation and visualisation techniques, to ensure I didn’t let the nerves get the better of me.

I was last on.

Which added even more pressure…save the best to last and all of that.

I had decided not to get into what I would be wearing until the last minute, just in case I spilled something on myself.

So with 30 minutes to go, I headed backstage and started getting ready. Hair, makeup, clothes…should have been the order, but I got dressed first and then started to do my make up….and much to my horror my foundation squirted onto my white short and all over my red jacket…I could have cried.

Like seriously.

I had spent the best part of 3 months working out what to wear and in the last few minutes before going on stage I had to change it somewhat.

Luckily I had another white top with me, and baby wipes took most of the makeup off my jacket (as I didn’t have another one of those), in the end, I didn’t bother changing from my Primark jeans that I’d been wearing all day into my more expensive River Island ones…as I suddenly thought to myself,

This has happened for a reason…it shouldn’t matter what I wear on that stage I just need to show up as me

I stepped onto that stage after a very long day with the simple belief that what would be would be, like whatever I delivered on that stage would be enough.

The talk I give would be the talk I give

And I think that attitude served me well because no less than 3 minutes in I got completely lost in the script and jumped right the way to the end of the talk.

I could see the stage manager sitting with the script folder shaking her head like

Where the F is she going with this?

But it was OK.

I knew the talk well enough to bring it back. All those months of practicing meant I knew my content inside out, even if it wasn’t completely the order I wanted it to be in.

So there you have it.

It wasn’t perfect

But neither am I

Neither are you.

We don’t need to be perfect, we just need to show up as yourself.

That is enough.

I was enough.

You are enough.

If you have been inspired by my Living Bigger TEDx talk and would like to use the Living Bigger message to work on your own life goals, no matter how scary then give us a shout.

My next group programme starts on the 1st October you can find out more about it here 


Lessons from my recent Tedx talk

Lessons from my recent Tedx talk

What would you talk about if you were given a platform to speak out to the world? Which one message would you want to share?

Do you even have something worth sharing?

Now I have always been an opinionated person.

I’ve always had something to say….just ask my Mum.

So it probably comes as no surprise to anyone who knows me or watches me from afar that at some point I would put myself up to do a TEDx talk.

What you might find surprising though is I’ve always been quite fearful of public speaking.

Like seriously.

In my twenties, I would do anything to avoid having to talk in front of a crowd of people…I’d go all red-faced, I’d sweat and my voice would wobble all over the place if ever I had to.

Throughout my 30s though I worked as a project manager and consultant on the Olympics and I often had to give presentations and deliver training, and so it got a little easier, but I always suffered from nerves and also a bit of imposter syndrome, you know that feeling like you are kinda blagging it, and perhaps people shouldn’t take what you have to say too seriously.

Well…let me tell you, I have never felt as nervous as I did on Saturday standing in front of an audience of a hundred and fifty people in a theatre in Folkestone…knowing I had 15 minutes or so of time to fill with my idea worth sharing.

Especially knowing it would be filmed and the video could haunt me FOREVER!!!!

But before I share with it how it actually went, and when the talk will be ready for you to watch, I want to share 5 lessons from the process which you can use for any BIG goal.

Start to Visualise 

In December last year, I created a vision board of all the things I wanted to achieve in 2018. On it, I included a Tedx talk…I knew I wanted to do one, I didn’t know how, but I knew I had to put it out there as a goal and start visualising how doing one could complement other business and life goals for the year. I pinned the vision board next to my desk and looked at it daily. It didn’t take long for the opportunity to find its way to me when a friend forwarded me details of Tedx Folkestone who had an open application process for potential speakers.

Sign Up

One of the easiest ways to make your goals happen is to actually sign up for them. I know it sounds basic but so many women say to me, “I really want to do a half marathon” and I reply “well sign up for one then”. When I sent in my application back in January I had a very loose idea of what I wanted to speak about, but I didn’t worry too much about the talk itself because I knew I would have months to prepare and that there was a process to follow. We grow into big goals like this…the process of overcoming fear helps us to grow as people.

Trust the Process

When you sign up for a marathon, you don’t head out the following day to see if you can cover 26.2 miles, you basically sit down and work out a training plan right? So likewise, I knew the first time I attempted to write my talk I knew it would be nowhere near the finished one. If I had started panicking and second-guessing myself right at the start I wouldn’t have had the time or headspace to really work out what it was I truly wanted to say. The passage of time helps you to form and then reform your ideas.

Ask for help

You don’t have to do scary stuff by yourself. Get yourself a support team. I had all kinds of help over the last 6 months preparing from this. Support from the Tedx team in Folkestone, and my fellow speakers at the event. My speaker friends from The Professional Speaking Association, including the folk from the various business masterminds I am in. Also, I asked for feedback from my clients…the ones most aligned to the audience I wanted to impact with this talk. The thing with asking for help though, is you have to be willing to take feedback onboard, otherwise whats the point in having it….and let people go over and aboard for you, one of my awesome friends came down to Folkestone on the day to help me with a final rehearsal, she went over and above to support me, and it felt a little weird at first…but it was 100% what I needed.

And then finally and most importantly

Believe in yourself

Now baring all of the above, the bottom line is when it comes to your BIG GOALS…often you have to actually do them yourself. You will find a moment where you are like “This is it…its just me up here, nobody else can help me now” then you have to dig deep and fill your head with positive thoughts. You have to have faith in your own abilities to pull something out of the bag on the day no matter how nervous and unprepared you are.

So how did it go?

Well, I was last on out of 11 speakers, so the nerves had been building all day.

20 minutes before I was due to go on I managed to get makeup all over my white vest (luckily I bought a spare), my heart was racing and other than being able to remember my opening line my head was actually quite blank.

But I had been working on this talk for weeks, I have been working on the topic of this talk for years, and in many ways, I had been preparing for this moment my whole life…I know that sounds proper dramatic right? But its how I feel.

So I stood in the wings listening to the intro, took some deep breathes, did some last minute facial warm-ups and then I heard

Next up we have Julie Creffield with her talk Living A Bigger Life

And I stepped up onto the stage with a smile and positioned myself in the spotlight on the infamous small circular of red carpet.

And sorry my lovelies I simply can’t reveal what happened next…you will have to tune in next month for that!!!

The video recording from my talk won’t be available until the end of July, so you are going to have to wait until then to see how it went. Trust me I am as frustrated as you…I just want to see it NOW. My memory of how it all went is a bit patchy, it went by in a blur…there was laughter and lots of nodding from the audience who I could just about see…and I think I made most of the major points I wanted to cover…even if I didn’t keep exactly to script.

I feel incredibly lucky to have been given the opportunity to share my views on the world in this way, but I am not going to lie…as scary as that day was, nothing compares to how nervous I am about letting the video out into the world. But this is what I signed up for right? I have set myself the lofty goal of getting 1 million women to watch my talk…because I know if 1 million women stopped dieting and instead started to love themselves, we could really start some momentum with radical self-love and the pursuit of big dreams, at whatever size you happen to be.

I will need your help to get this video seen by other women around the world. I can’t do it all by myself. So keep an eye out on social media over the next few weeks for ways you can help with this.

Ready to start living a BIGGER life yourself?

The next round of my Living a Bigger Life group coaching programme starts in September, and places are already filling up nicely. I also have 3 spaces for 121 clients this summer.

Check out my life coaching programmes here or drop me a line to julie@juliecreffield.com to start a discussion about how I might be able to support you.

Can we talk dieting and diets for a minute?

Can we talk dieting and diets for a minute?

For the longest of times, I’ve not wanted to talk publically about what I eat.

It is hard enough being judged as an overweight woman without the stress of what you put into your mouth being scrutinised too.

But recently, in light of my upcoming Tedx talk about living a bigger life no matter your size, food and the concept of dieting are both things I have been thinking about a lot.

Most of my thinking has been around the fact that the average woman in the UK spends 31 years on a diet

31 Bloody Years!!!

That’s a long time to be caught up in the bubble of hope/despair, restriction/binge. good/bad, success/failure…believing that food is the enemy and that life will get better if only you could stick to the diet this time.

It is exhausting.

I’m currently working on a new book too called Living A Bigger Life, How to STOP dieting and Start Living which I am super excited about….so I am doing lots of reading and thinking around these issues at the moment, to clarify what it is I actually think and feel about these issues.

So yes…I am going to start talking more about my views on food.

Because in part I need to follow my own advice and start worrying less about what others think about me and my views.

In the past, I have always had this nagging fear when I talk publically about food or diets because I know many people who have never battled with their weight will be rolling their eyes and already imagining what “I don’t diet” means for an already overweight person. Because let’s face it overweight people are lazy, glutenous and stupid right?

I’ve been called out on Twitter after appearing in the media,

“Oh great, fat woman telling us what to eat”

When I actually wasn’t telling people what to eat, only sharing my own experiences.

Being told via email.

“You are encouraging obesity by stating you are healthy when you are not”

And repeatedly asked

“Do you have to eat loads/stay fat to stay on brand?”

So, yes it is time for me to start speaking out to challenge this level of ignorance.

Because in my experience of working with overweight women the amount of time, money, energy and effort that overweight women put into dieting and eating well in many cases will far exceed the effort that many naturally slim people need to when it comes to food over their lifetime.

There is an assumption that if you are slim you eat well…when many of us know people who have a healthy BMI who have a terrible diet.

Many overweight women have struggled with body image, weight gain, low self-esteem for a long long time, often starting the dieting process as teenagers, yoyo dieting, gaining weight through child-rearing, and then struggling to prioritise their own health.

Remember folks 31 years is a long bloody time to be focused on one goal…and never managing to achieve it.

I spent at least 20 years actively trying to not be fat via dieting…but these days I absolutely do not diet, because I know traditional dieting does not work….well at least for me, and hundreds of the women I work with it does not.

So just to clarify my position on this, when I say I don’t do dieting what I mean is,

  • I don’t restrict whole food groups
  • I don’t go to weekly weigh-ins
  • I don’t weight myself weekly
  • I don’t follow a plan
  • I am not either on or off my plan
  • I am not good or bad according to what I have eaten
  • I’m not part of a club or group
  • I don’t refer back to a book
  • I don’t buy special products
  • I don’t drink shakes or take pills
  • I don’t count calories
  • I don’t have a weight loss goal
  • I don’t hate myself as I currently am
  • I don’t believe life will be perfect when I am slimmer

However, this is not to say I don’t prioritise my health and general wellbeing, and food is a big part of that.

I know a lot of the people that believe that to lose weight you simply have to “eat less and move more” also believe that concepts like “Intuitive Eating” “Mindful Eating” or “Anti Dieting” are basically an excuse to just eat what the fuck we want, no matter the impact. leaving us to revel in our “I’m a body positive advocate” status.

This stuff is a minefield.

So no I don’t diet, but what I do do is

  • Believe that food is primarily a fuel source for my body
  • Think about the foods which make me feel good both physically and sometimes emotionally
  • I do plan in my head what I might eat each week and sometimes each day
  • I do look at labels…although I try to focus on foods which don’t come in a pack
  • I do look up recipes
  • I do batch cook
  • I do keep an eye on how much water I am drinking
  • I do keep tabs on my emotions and stress levels
  • I do make sure I am eating enough to fuel my training and my lifetime
  • I do focus on foods which are closest to their natural state
  • I sometimes have foods that are not
  • I limit my alcohol intake because of my training, but I also do not describe myself as a non-drinker
  • I also limit meat and dairy, but I am not a vegan

It has taken me a long long time to find a way of eating that appears to be working for me.

And when I say working I am not talking about weight loss, I am talking about feeling good within myself.

Not feeling hungry either physically or emotionally.

Not binging.

Not being on or off of my regime.

Not feeling like I can’t have a life as well as look after myself.

Not feeling like I can’t eat out.

Not feeing like life can resume once I get to goal weight….because remember, I don’t have a goal weight…because I am NOT ON A DIET.

In 2015 I wrote a book called New Year, Same You which was all about ditching new years resolutions (many of which focus on weight loss when you are overweight) and replacing them with more robust actionable health and happiness approaches, in that book in one section I dished out what was at the time my beliefs about food.

In the last 3 years, however, my views have changed somewhat, as I have experimented with new ways of eating.

Because remember the word DIET, simply means “what we eat” and that may change throughout our lives according to all kinds of different factors.

I can’t see me ever dishing out nutritional advice, because I am not a nutritionist, but there are certain mindset concepts, therapeutic exercises, thought processes I have had to go through to get to this point, which I feel there is some value in sharing with the women I work with.

Because ultimately I believe…and this is the concept I will be exploring in my Tedx that

If women stopped dieting and instead focussed on being the healthiest and happiest versions of themselves, then perhaps they would find their natural weight, learn to love their bodies, become stronger physically and emotionally, and basically get on with the job of living an exciting, adventurous, purpose-filled life…and become wonderful role models for the young girls that are coming up behind us.

As part of this move towards being more open about the role of food and diet on wellbeing, and the constant feeling that overweight women often have around not feeling like they are worthy at the size they are, I am launching a new programme to explore some of this stuff in a safe space.

It is called 100 ways.

I am recruiting 100 women to work with me for 100 days to ditch the diet and to start focussing on health and happiness using 100 simple concepts which can be implemented daily, contributing to a life filled with love and acceptance, self care and understanding of our bodies…but most importantly to give women a sense of hope that they can make peace with their bodies.

We shouldn’t be at war with them.

We really shouldn’t.

If you think you might be interested in taking part in this programme drop me an email to julie@juliecreffield.com. The programme starts on the 1st June, and the deadline for signing up is Friday 25th May.

The basic criteria

  • Long-term dieter
  • Female Aged 25-65
  • Enjoy supporting other women 
  • Willing to share their experiences in an honest way
  • Ready to start loving their bodies

If you would like to come and see me deliver my TEDx Talk live on June 23rd book your ticket here

How long does it take to change your life?

How long does it take to change your life?

Change is hard.

It is scary.

It can make you feel vulnerable.

It can often feel like the journey ahead of you to make the change you really want to make is so difficult, so complex and so overwhelming that it is easier just to stay exactly where you are.

Change can also take time.

Or does it have to?

How long does it take to change a lightbulb…and no this is not a joke.

Well, it depends on if you have a new one to change it to, if you have a stall to climb on to reach, and if you know how to do it.

But for most people, the act of changing a lightbulb takes less than 60 seconds.

How many of us though have left a broken lightbulb for weeks, maybe even months because we haven’t prioritised it enough, it has become one of those things that never quite gets done on your list…and you know it grinds on you every time you find yourself in darkness, or switching the switch before remembering…and then the moment you get the job done and you have light again…ah the joy the relief…and then moments after you forget about it altogether.

Because the change is complete…you can now move on to the next thing which needs fixing.

Now I don’t work with women who need fixing, but I do work with women who want to change. Perhaps for some it starts with wanting to change their habits, become a little bit healthier perhaps, or maybe they want to change their careers, or their relationships, or maybe even how they view themselves.

I have wonderful strategies, tips and tools to help them with this…but they have to want to change in the first place and be willing to do the work.

These changes don’t have to take a lifetime though, a lot of the changes we want to take literally only take the time it takes to make the decision to change,

I want to stop drinking diet coke

I want to stop leaving my bed unmade each morning

I want to start getting a manicure once a week

I want to stop saying yes when I really mean NO

Then do it.

Too often we long for the change, the results the change will give us, but we are reluctant to actually make the change, we have resistance to it, because our natural reaction to change is fear…fear of the unknown…it is a human instinct, which is why I believe change is something we need practice in.

And sometimes we wait for permission to change.

When I was younger I desperately wanted to be a writer and I used to write (See the irony here) to my Uncle Les (My Nans Brother who was a writer) and tell him of my desire to become a writer, begging him for advice or connections he might have to make it more of a reality. His response was always the same,

“Julie…if you want to become a writer, you have to write”

And that is what I eventually did. It took me a while to make the change and actually just get on with the job of writing. 8 books and hundreds of blog posts later I now teach other people how to get their ideas into book format (my next course is coming up on the 25th May in case you were interested)

But the point is…sometimes the things we want are literally already there, and if not they are just a few actions away.

We get so overwhelmed with the options, the hoops we think we need to jump through and so we do nothing…then we get frustrated that everything is still the same, or maybe even getting worse.

Decide today to change.

Just one thing.


It doesn’t need to be a big thing…or maybe it is.

Change can happen fast or take a little longer…it doesn’t need to take forever though.

I help women…

  • Think differently in one of my 1 hour talks
  • Learn to run in 5 weeks (I have one of those courses starting soon)
  • Train for a marathon in 8 months
  • Write a book in 26.2 hours
  • Completely overhaul their lives in 90 days

What could you do by committing to working with me over the next few months?

My Living a Bigger Life Mastermind starts on Monday 28th May and lasts for 90 days


I have a few spaces left for 121 clients who I work with for 6 months

Drop me an email to julie@juliecreffield.com if you would like to discuss either of these, happy to arrange a FREE 30 minute telephone call to see if I can help in just half an hour.

Make that change.


Who are your role models and how do you use them?

Who are your role models and how do you use them?

I have always found myself being inspired by others.

Always looked up to other people, often strong capable women, further down the line, or closer to where I want to be in life.

They haven’t always been super famous, or super successful…but just represent something that I would like to see in myself.

I believe having a role model (or role models) in life is really important.

Role models are highly important for us psychologically, helping to guide us through life, to follow, to believe in, to aspire to…even if that means mimicking the traits of those we deem as successful to help us to become successful too. This is especially true if you struggle to find inspiration from the folks you see around you day in day out, or when you want something that the other people in your life don’t want, or can’t see right now.

When I was 13-14 it was my Drama teacher Miss Owen, she was a tough cookie, creative and looked like she had her life together (who knows if she did), then it became people I saw in the creative industries I wanted to work in, women I came into contact with who were 10 or 15 years further in their careers than me, and then recently as the digital world exploded more and more frequently they have become online individuals….women I see via my computer or phone.

Don’t get me wrong I also have women that I know in real life that inspire and motivate me, teaching me new lessons whenever I am in their company, but there is something about following someone from afar…without potentially ever getting to meet them in person which I feel has the potential to shift you in ways you might not expect.

Take Denise Duffield Thomas for example. I came across her by accident after googling something like “money advice for women by a woman” after being so sick of seeing books about money written by men (sorry fellas), and she popped up and I ordered her book “Get Rich Lucky Bitch” and then binge watched her stuff on YouTube before committing to working with her via her Money Bootcamp.

About 18 months later I heard she was coming to London and it was a no-brainer that I wanted to go see her speak…I felt a bit odd having a desire to actually meet her…but I did ask her a question during the Q&A, and she recognised me from her online community which still blows my mind.

That interaction, that experience of being in her presence, seeing how she did her thang…it changed my life.

Because not in a big headed way, I watched her on that stage with her fans from the other side of the world (she is an Aussie by the way) I can remember quite clearly thinking…

I could do that

Because that is what a role model should do. They shouldn’t be so far ahead of you that you think what they do is out of your grasp. They need to be relatable, similar to you in some way. Otherwise, what’s the point? It just becomes wishful thinking or you find yourself saying negative things like, “Its alright for her she’s rich, or comes from wealthy parents, or is super skinny or whatever it might be”

Sometimes we don’t expect someone to become a role model…they just arrive in our life.

Lisa Nichols was one of those people.

I read her stuff in the book The Secret but never paid her much mind, I think I even saw a YouTube clip of her at A Fest…a speaking gig I would love to get the opportunity to do one day, but still, I hadn’t really made much of a connection. It was only when I downloaded her book “Abundance Now” via Audible and started listening to it one day while out on a long run that I thought

I need to work with this woman

And by work I don’t mean 121, I mean, I just need to buy into what she is doing in some way.

Now, why did she strike a chord with me? On the surface, we are very different. She is American I am British, she is black, I am white, she is slim I am not, she is a multi-millionairess….I am most definitely not one of those. Even our styles as motivational speakers are miles apart, but there was something in her story, in her delivery, in her message that made me believe that actually, we are not that different.

Her story spoke to me, and I realised she had something important to teach me.

I felt like I had come into contact with her for a reason….I just wasn’t sure what that reason was while I was out on that long, long training run.

Well, guess what?

On Thursday I am flying out to San Diego to see my role model speak….and typing this I can’t believe I am saying this.

So I guess next weekend I will find out what that reason was….who knows what it might lead to?

It is crazy to think that I only really came across her in January, yet less than 5 months later I have invested time and money in flying half way around the world to attend a conference filled with probably thousands of other delegates (just like me) to just be in her presence. It sounds nuts, but I felt compelled to do it.

Look I am all about taking on BIG challenges, and leading an ADVENTUROUS life…if this is not adventure I don’t know what is.

I look forward to fully emerging myself in her event and sharing my experience and learnings with you guys, so this post is in a way to give you a heads up to where I am going to be for the next week, but also to ask you some questions…

  • Who are your role models?
  • How are you learning from them?
  • Are you consciously modeling their behavior?
  • Do you have the courage to actually get up close to work with them?
  • How would you feel if you ever got to meet them?

Through my work with www.toofattorun.co.uk I have had hundreds of messages from women telling me I am an inspiration and their role model. It happens to me at races too, women coming up and telling me they wouldn’t be running without me. I have women sign up to my in person training days simply to meet me (now that feels strange) and I often worry that I am a disappointment in the flesh (this is obviously my stuff to work on)

I know though that as I have made this transition from running coach to life coach that being a role model is going to become more and more of a feature of my work. I will need to lead by example, live my BIGGEST life, go on the most amazing adventures…because this is what I want for all women, especially the ones brave enough to sign up and work with me.

So here are 5 ways you can reap the rewards of having a role model in your life

  1. Follow Them – Hook up with them on social media, have them lighten up your newsfeed, get notifications for when they are coming to town, or when they are publishing new content, new videos, new webinars, new stories. Subscribe to their YouTube Channel (Here’s mine for example).
  2. Take Time to Listen to Them – Spend an hour or so a week listening to them…I mean really listening. Download their audiobook, binge watch their stuff on YouTube, go see them speak if you get the chance…and if they are someone you know in real life, be in their company as often as feels comfortable.
  3. Buy from them – There is something which happens energetically when you buy something from someone you admire or believe you can learn from. An exchange of value. You give your cash, they give you an insight into their lifes work. It doesn’t have to be something super expensive. Buy a book. A webinar. A cheap coaching programme.
  4. Work with them – If your role model is a coach…for goodness sake find a way to join their programme. Don’t just look in from afar wishing you could get closer. Get bloody closer. I joined Lisa Nichols programme for less than £300…and I am sure there was a payment plan too. Don’t use money as an excuse…if anything, use their free content to help inspire you to raise the cash. You are only as broke as you believe yourself to be. The more you invest, the more you invest.
  5. Support them – If you are inspired by someone. Tell them. However, don’t hunt them down, stalk them, find their address, spam their inboxes…but shout about them on social media, tell your friends…help other people discover them too….without there needing to be a personal response, or an offer to help you out in exchange, or get something in return. Do it because it feels energetically right.


Over the next 10 days you will probably see a whole heap of stuff from me on social media and landing in your inboxes if you have subscribed to my lists, this is because I am currently enrolling new women into my Living a Bigger Life Mastermind…my 10 week programme that helps women work out what they want and then go for it.

You will know if this programme is for you.

It might be.

It might not be.

It might be right for someone you know…but they don’t know me yet.

Think about that.

Think about the gift of sharing content which shifts someones thinking, takes them to the next step in their lifes journey.

If you are serious about changing your life for the better and believe that I could be the right life coach to help you do this, then check out my programme. If you have resistance, are fearful, think it’s beyond your financial means, then drop me an email to julie@juliecreffield.com and let’s talk about it. Don’t let the voices in your head talk you out of creating a new relationship, a new way of living, a new and improved life.

And remember…people are watching you too.

You are someones role model

You are inspiring someone every day, just by being you.

So don’t stop growing and being the best version of yourself



What wearing Lycra in a fat body has taught me about visibility

What wearing Lycra in a fat body has taught me about visibility

I launched a brand new website this week, and there was absolutely nowhere to hide.

Now this is not the first website I have ever launched…in fact this is probably the 4th or 5th. But with all of the other ones though I had the luxury of hiding behind a brand or someone elses business…no such luck with this one.

juliecreffield.com is all about me and that shit is scary.

Do you find that when you start putting yourself out there like this, you know in life or in business all those mind goblins start having a go at you? I think of my mind monkeys as little traffic wardens circling my car with their camera’s and ticket pads just waiting to pounce, waiting to give me what’s for.

  • Standing up in public to give a talk
  • Choosing a new hairstyle or look
  • Entering a new relationship
  • Launching a new business
  • Taking up a new hobby

They all require the same about of resilience, which I prefer to describe as my “Care not, just Fucking Do It” attitude. But as with many of the principles of my coaching, it is not just about attitude, it is about action too.

So often I have head people describe me as


Trust me I am not fearless. I am fearful most of the time. Even writing and posting this article I feel the fear…the only difference is I don’t let my fears get in the way of achieving the outcomes I have imagined in terms of the goals I set for myself?


Because I understand fully the impact achieving those goals will have. It is much like putting on your first pair of lycra running leggings and heading out the door in them and I’ll tell you how.

Lycra is a strange old fabric which kind of gets a bad press really.

There were the lycra clad aerobic instructors of the 80s and then the lycra clad cyclists of the 90s…now it’s all about the runners I reckon. The reality is if you take part in any kind of fitness activity Lycra is going to become your friend pretty soon. It has to. Even if it isn’t the most flattering of materials…it is integral to your enjoyment of sport, besides you are sure to find it in lots of your everyday clothes too…ladies you try finding pants without lycra!!!

When I first started running more than 15 years ago I went our in cotton tracksuit bottoms, a t-shirt and a pair of Rebock classics. I didn’t know any better. Gosh if I ever tried to reenact that there outfit now I doubt I would get to the top of my road. When I run now I wear tight fitting lycra running leggings, even in my lumpy bumpy size 18 body, I put on those bad boys and I hit the streets without a care in the world, because I couldn’t give a flying fart what other people think of me when I am out running.

Long gone are those days where I run after dark, or in secluded backstreets…I am loud and proud now.

The wearing of Lycra in my plus size body has taught me a lot about being seen over the years, lessons which I think are absolutely transferable to life and to business. Think about it, if I hadn’t had the courage to be seen in my lycra, to have been photographed in Lycra…to appear on national TV in lycra, there is no way I would have had the profile nor the experience of coaching the thousands of women I have worked with over the past 4 years, and this website wouldn’t even be a thing.

So here are 4 of the lessons that Lycra has so kindly taught me visibility

Hiding your imperfections only draws attention to them

Have you ever noticed a person on the beach on a really hot day covered head to toe in clothes because they think the sight of them in a swimsuit will draw attention to them? The thing is the curious mind in all of us makes them a target as you try to work out their story. The truth is on a beach and in life, people are normally so preoccupied with thoughts of their own insecurities they barely register those around you…and if they do?? See below.

Those that matter don’t mind, and those that mind don’t matter

I have spent my whole life being heckled. Obviously while out running in my plus size body I am a bit of a target, but these heckles are not always restricted to when I am out training. People somehow find the need to shout out all kinds of stuff in all manner of places. What I learned from this though is I am never going to stop showing up as me…and if that means wearing tight-fitting clothes to play sport or red shoes to go dancing then so be it. I have turned up to really important meetings in my running kit, appeared on national TV, and given talks to 1000s of people in Lycra…knowing that they can see all of my lumps and bumps because I have an important message to share. But if my lumps and bumps are what they are focussing on, then that says more about me than it does them.

People respect openness and honesty

In a world where everything is photoshopped and styled to within an inch of its life, I think most of us find seeing someone in their true state kind of refreshing. Just because you have the glossy instagram feed and a different designer handbag each day it doesn’t make me want to work with you any more….because nobody knows if all of that is fake anyway? The more you can show up without the crutches of perceived perfection the more people will want to be around you. Now don’t get me wrong I am all for making an effort, having your nails done, wearing nice clothes when appropriate, but nobody can look perfect and polished 100% of the time. There is nothing more empowering and bonding than a big bunch of women red-faced and sweaty after a race…and add mud and you are on to an absolute winner.

Your body is an important part of your story

Of course people make snap judgements about you based on your appearance, in fact, I am writing a blog post at the moment due to go out next week called “Just because I am fat doesn’t mean I am new to sport”, but regardless of other peoples reaction to your body, you get to choose how you treat it.Our bodies in many ways tell a story, and by embracing and unlocking the confidence to accept, understand or even share your story it becomes easier to change that story or boldly embrace it, whichever you chose. Oprah Winfrey in her glorious speech at the Golen Globes said, “Speaking your truth is the most powerful tool you have” it is why I am not a big fan of those hold me in pants.


It scares me that so many teenage girls drop out of sport because of fears around being judged for being sweaty or being seen in fitness clothes. It worries me that in the business world women hold themselves back because they feel like they have to have the perfect hair, the perfect smile, the perfect backdrop to show up on things like Facebook Live or YouTube. It saddens me that women hold back from pursuing new relationships thinking they will wait until they have lost weight, or have a better wardrobe to woo a future mate.

You might not be jumping at the chance to get out there this weekend in your Lycra, but however you show up, make sure you show up as confidently as you can as yourself. Life is far too short to be held back by fears around how you look, especially when you have so much to offer this world outside of all that. What you look like does not define who you are.



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