When I first started working as a business coach, I was literally astounded at how infrequently my clients were asking for the sale.
Now these were brilliant folks, doing brilliant things…but goodness me I couldn’t find a link to the thing they sold for love nor money.
They did ask for the sale, just not enough.
So I started something called Sell it Saturday….where at the end of each week my clients in Tribe Builder would post 100 words, an image and a link to buy in the group for everyone else to see what they were selling.
It worked a treat.
Through lock down I started doing this on my public Facebook feed, just to encourage people to keep selling…keeping ourselves small and invisible as business owners helps nobody right now.
AND SO…to take this up a level…today (well OK tonight…as it’s now 9.30pm and I’m on my second G&T) I am collating all of the Sell it Saturdays from my Grand in Your Hand Challenge…to showcase what absolutely brilliant products and services my clients have to offer.
Imagine if everyone reading this blog committed to supporting one small business owner???
So here goes…in no particular order (cos alphabetical feels a bit of a challenge after that second drink)
Sue Boardman is an experienced fitness, wellbeing and confidence coach who helps show women they are enough already with positive mindset techniques and practical tools to improve their health and wellbeing.
The Turnaround Package – With Sally Potter
Do you need a shift of perspective? Is anxiety holding you back? Would you like to let go of stress and overthinking? Whatever it is, if you want to change it, I can help…
The Turnaround Package gives you three full sessions of Solution Focused Hypnotherapy for just £129 (usual price £210) If you are ready for a calmer, more confident life, this package could be everything you need. Transformation begins from the first session.
Sally Potter is a Solution Focused Hypnotherapist. She helps overwhelmed, anxious people change their lives through strength-based conversation and hypnosis. She has just 6 of these packages remaining!
Dial it Down Together – With Helen Walker
Stressed? Anxious? Want to dial down those negative feelings?
Dial it down together in two weeks through tips, techniques and a bit of hypnosis. This is a small online group pilot at a small one off price of £55! We start 3rd October. Want to join us?
Helen Walker is a solution focussed psychotherapist and hypnotherapist. Her passion is supporting clients that experience stress and anxiety.�She has dealt with many of these issues first-hand, so considers herself an ‘expert through experience’ (!) with the tools, empathy and sense of humour to work with you to get your sparkle back.
The Sleep Deep Method – With Beatrix Schmidt
Join us for this live 10 Day Sleep Challenge group course to improve your skills of quieting your mind, sleeping peacefully, waking up both mentally and physically so you can be productive every single day. Supported by Beatrix personally, you’re going to learn practical ways you can improve your sleep.
Having struggled with insomnia and burning myself out in her mid-twenties, Beatrix spent the last 10 years researching sleep and learning that in order for us to sleep well at night, we need to look much deeper than how tired we are and the number of hours we sleep.
Writing Back to Happiness – With Mary Fenwick
Would you like to feel happier rather than just coping? Writing Back to Happiness is a four week group programme to help you set up a positive journaling habit. Daily email tips, weekly group calls and bonus expert interviews, plus a lot of love.
Mary Fenwick is the agony aunt for Psychologies magazine, and has written a journal for more than 40 years. In 2008, her husband died and, on the day of his funeral, she found out that the magazine she’d been editing had also collapsed. In this programme she is sharing what she know works when you need to re-build. Starts 3 October, early bird £127 until 25 September. contact Mary Fenwick firstname.lastname@example.org
Tech Shy to Mega Geek – With Cathy Fieldhouse
Are you tech-shy? Do you struggle knowing the best tools or devices to use for your business? Join Cathys new VIP community to get personalised advice and training as well as access to all of her online courses.
EARLY BIRD SPECIAL for 20 founding members – only £150 for Lifetime Membership!! Normally £45 per month.
With mega-geek skills and 20+ years’ experience she supports clients from local sole traders to multi-national chains across multiple continents and time-zones. Training? Testing? Analysis? Project management? “whatever the client needs
So what do you need?
Let’s Stop Talking About it – With June Rodgers
Anxious, stressed, don’t want to talk about it, is this you? Imagine if by tapping certain points on your upper body and hands you’d feel better.
June Rodgers is an Advanced Thought Field Therapy Practitioner helping people to overcome anxiety and stress without having to constantly talk about it
Interested in spiritual development? Soul Power is your next step!
Soul Power is a 6 week course to help you connect deeply with your spiritual truth, including your past & future lives, for more inner peace, self belief, authenticity and alignment in your life & business.
We start 1st October and it costs just £139 for 6 weeks of teaching, guided visualisations and support via a Facebook group. Are you joining us? Feel free to ask me any questions about the course.
Maria is an experienced Psychic & Spiritual Coach for women entrepreneurs, working with the akashic records, past and future lives.
Are You Hiring – With Vic Offarell
How are you interviewing – video?
With more than one candidate how do you choose, experience – yes – but imagine if you could see inside their mind and understand their motivators and drivers ? Imaging if you could also scope out the ideal behaviours and drivers for the role too?
Welcome to #QueenOfBehaviours, helping you to find the ideal candidate. A 4 week programme to help you to read personality profiles, to apply this to both the role and applicants to give you have the best possible match.
Master Canva Like a Boss – With Angie Brown
Are you frustrated and pulling your hair out because you can’t get your social media graphics on point? Struggling to work out how to do it or where to start?
Well, if that is true then I can help resolve that issue with you. I am Angie Brown and I am deeply passionate about learning new software packages and teaching what I’ve learnt to others. I am offering an 8-week course with weekly demos plus live Q&As aimed specifically to get you to Master Canva like a Boss!
Are you working tirelessly but not getting ahead financially? Do you have a vision of your dream life but you just can’t make it happen? Do you worry about your financial future, or life after retirement? Wealth creation doesn’t just happen. You choose to make it happen.
Juanita Duke is a wealth coach whos aim is to teach you how to go from working for money, to having your money working for you, working together on three key strategies.
Generating Income Creating Assets Growing Your Wealth
Enrolment is currently open for a new cohort starting 1st Oct.
The Red Effect – With Mel Sherwood
Are you RED-dy to experience The RED Effect? I’m looking for 30 women who are ready to reconnect with the essence of who they are, explode their confidence and live their best life – is that you? Join us for a 5 week online programme commencing 11 October. Only £147 #BeMoreRED
Mel Sherwood is a pitch and presentation specialist, founder of The RED Effect™ and the author of ‘The Authority Guide to Pitching Your Business’. She combines 25 years’ experience in business with a background as an actor, presenter and singer to help business professionals to express themselves with confidence, credibility and charisma.
From Invisible to Remarkable – With Gosia Syta
Do you work hard and hope that your work will speak for itself? We all know how that ends. People don’t notice you, hijack your ideas, and then bask in the glory powered by YOUR work.
My name is Gosia Syta. I’m a personal impact expert, helping female professionals project more authority, increase their impact at work and move into bigger and more fulfilling roles.
“From Invisible to Remarkable. The Personal Impact Incubator” is a 6-week group online programme for women who want to learn practical techniques to increase their impact for the post-pandemic world of work.
It begins on the 19th October and consists of weekly 90-minute group coaching calls, a tailored online programme, and a private Facebook group.
The regular price is £297 pounds and the Early Bird is £235.
Time for Me – With Sarah Heron
Join an 8 week, online, group, style programme for midlife, empty nesting 🐣women who have spent years putting other people’s needs first and neglected their own.
Explore how to express yourself and who YOU are through colour, clothes, accessories, make up and more and stop hiding away. This is time for YOU.
Sarah Heron is a heart-centred, personal Colour & Style Consultant, with a supportive approach, who builds confidence, restores lost style mojo and helps you look and feel so much better about yourself!
As a single, empty nesting mama Sarahs walked the walk, rediscovered and reinvented herself. Please get in touch by dropping emailing email@example.com to find out about the last 4 early bird prices available for this programme.
9 Steps to Your Best Job Yet – With Peter Milligan
How’s your career going?
Are you: – At a crossroads, trying to decide the best direction? – Stuck in a dead-end wondering how to escape? – Worried about the security of your current role? – Afraid to step into a job market with growing unemployment and competition?
There are keys to success that MOST people don’t seem to know!
Get on the early notification list for my game-changing programme, “9 Simple Steps to Your Best Job Yet” by downloading my free “Keys to a Winning CV” booklet: https://bit.ly/3cc4oqv
Peter Milligan is an inspirational speaker and business psychologist who helps business leaders and corporate professionals make a positive difference in the workplace and build successful careers.
Take a Break Before You Break – With Breeda Miller
Do you need help to Take A Break Before You Break? I am a recovering carer. I cared for my mum for six years including hospice care in my home. It’s something I’m very proud of, but it nearly killed me. I needed to learn to take care of myself.
Now, years later I have created a simple program to help you. Six weeks that might change your life. Early bird rate last just a few more days.
The Risky Thing – With Anita Phagura
Imagine being part of the collective power of 100 risktakers taking their own risks that really mattered. You’d face your fears, with firm accountability, compassionate support and celebrate every step of the way – whether you fail or fly 🦅
Anita Phagura is a project manager, coach, speaker and consultant. She’s a dissenter who challenges the status quo, because she want projects to be better. She’s also a bit of a scaredy cat who knows deep down to do that its going to take a risk to get to her next level. So here she is, asking you to take a risk with her.
Write Now – With Erin Chaimberlain
Do you have a dream to write a book but never find that you make the time? Do you want more clients but run out of steam for your written content by Wednesday afternoon?
Prioritise your words by making time to write them in my 💥Write Now💥 community of writers. £30 per month for a minimum of 24 hours of group writing accountability.
Erin is a book mentor and editor who has worked for traditional trade publishers for nearly 20 years. She started out selling books in a bookshop and has worked across most areas of publishing including editorial, commissioning, production and sales. She is passionate about bringing ideas into the world and creating books that will have an impact and change lives.
Do What Makes You Happy – With Kelly Drake
Are you feeling fed up and frustrated about your working situation? Do you feel stuck or in limbo because you’ve been furloughed or made redundant? Are you harbouring new work ideas you would love to do but no idea where to begin? Did lockdown open your eyes to new ideas of what you could do for work; a new job or role or a new creative venture, a new business idea or a passion project, become more entrepreneurial?
If so, it’s time to ‘Do what makes you happy’…A 10 week pilot transformational step by step programme to go from work doldrums to a life where you do what makes you happy. Starts Nov 4th. Live group Coaching Incubator calls, weekly themed expert creative teaching with workbooks, an online safe community to get instant support and ideas Pilot Earlybird investment £333, VIP £480. Payment plans available
Rachel is a business coach on a mission to help female entrepreneurs to understand and talk the language of money. Her unique combination of coaching and teaching allows her clients to really embrace their numbers and empower them to make more money.
Reduce the Pressure – With Susannah Alexander
Is your blood pressure heading in the wrong direction? Are you, or someone you know, curious about how food and lifestyle could benefit your blood pressure? If so, my online 21-day programme is perfect. You’ll understand your body better and learn the best way of eating for healthy blood pressure.
Susannah is a size-friendly registered nutritional therapist with a passion for making healthy eating accessible, affordable and fun, and a special interest in blood pressure, and in mental health. She is an experienced educator and presenter, and loves public speaking and running cookery workshops for children, and wellness retreats for adults.
Flaming Leadership – With Danni Lu-Carr
Flaming Leadership is an 8 week group programme for professional women and female entrepreneurs to stand up, step in, speak out and lead the way for better change.
It begins on 28th September and consists of a 90 minute group coaching call every Monday evening along with an extensive and tailored online programme. www.flamingleadership.co.uk
Danni Lu-Car is a leadership coach
Ready to Return? – With Nicola Kelly
How do you keep your core business values alive when staff morale is low and your workforce is suffering with stress and burn out?
Welcome to ‘Ready To Return’. A program designed to help:
1. Employees feel supported. 2. Keep morale high with the continued need for remote working. 3. Employees feel more connected to the company and to their colleagues. 4. Develop strategies to prevent burnout, for example balancing work-life in a home environment. 5. Develop ways to support employees who are experiencing loneliness and feelings of isolation.
Nicola Kelly is a Sound Therapist, Life Coach and Artist, living in London and bringing people together to reconnect with their core values, experience true relaxation and learn simple wellbeing techniques to deal with and manage stress.
Storytelling Made Simple – With Rachel Maunder
Story Telling Made Simple is an 8 week online programme designed to help you craft your stories into effective talks and presentations. Which story to tell, where to start it and what to leave out are key aspects covered.
Super Early Bird offer currently applies for 1st 3 people to book. An experienced speaker myself, for a long time I struggled to find my story, believing I didn’t have one to share. Now realising the value of the heap of everyday stories we all have that can add value when told well, I’m now on a mission to help other speakers find and craft theirs.
Fast Track Your Career – with IJ Samuel
Imagine getting a ‘LIFELINE’ to fast-track your Career? Wouldn’t you want in? How would you feel if someone offered you a clear direction that shaves years off your learning curve? That’s what I call a LIFELINE!
Stop GAMBLING with your future! SAVE YOURSELF FROM YEARS OF BEING STUCK AT THE BOTTOM OF THE CAREER LADDER!
IJ Samuel has successfully built her career in record time up to an Associate Director and a Recognised Industry Leader! For over 15 years she has been working on multi-billion-pound major projects, helping clients like Heathrow Airport, High Speed Two (HS2), Kuwait Oil Company, EON and more to achieve significant success.
Melt-downs and Tears to Blissful Years – with Usha Chudasama
Do you feel guilty that you should instinctively know everything about how to raise a calm, happy and thriving family even during uncertain times? We are not given an instruction manual when our children are born!
Usha Chudasama is the author of Amazon best selling book ‘ Your Happy Child, 10 Proven Steps to Raising a Happy Child.’ She is passionate about helping parents to empower their children and heal their own inner child through the experience of parenthood.
Join my next 21 day coaching program. You will get 6 coaching calls within a safe and confidential FB group. Sign up at a super early bird price of £197 until 25th September £197, after that the investment will be £497.
How to be more confident and engaging presenting online – With Kevin Cavanagh
Could you be one of the 12? I want to help you be more confident, engaging and impactful when presenting. A low cost, 4 week programme, relevant for those just starting out and presenters already delivering programmes that want to up their game. Sign up now for the pilot, get an early bird discount and be one of the 12.
After 24+ years of corporate experience working alongside the likes of AWS, Microsoft and top tier consultancies, Kevin followed his passion and became a speaker and coach. Being able to share hui methods of success has transformed my life in immeasurable ways.
The world has changed since the beginning of the year. Have you changed too? Have you re-evaluted your priorities, lost your confidence or learnt new things about yourself and finding it difficult to align yourself with your current situation?
Imagine being comfortable with who are and being able to live that out at work, home and play. 4 individual coaching sessions with me will give you the space to connect with yourself, change your unconscious stories to being useful to move forward.
Jeannette Sax is a qualified coach with leadership experience in the public sector and education field. A committed Christian who works with people of all faiths and none. Jeannette helps women rediscover who they are and enables them to live the lives they were created to live with confidence.
Do you feel like life is pulling you in too many directions? Have you maybe lost part of yourself along the way? Through shamanic healing you can experience a unique reclaiming of your power, zing or passion for life. I’m Viv Chamberlin-Kidd, a core shamanic practitioner.
My healing, whilst training and since, helped me overcome feelings such as low self-esteem, ‘imposter’ syndrome, etc. and instead shifted my focus to my power and the unique gifts I needed to share.
Come and experience this healing for yourself. Just £111 (the number that indicates a new awareness of the world around you) – firstname.lastname@example.org
Becoming Unstoppable – With Leah Leaves
Having ADHD can feel like fighting the tide.
You want to enjoy life and live up to your potential, but somehow it doesn’t end up working out.
What would life be like if your mind was working with you instead of against you?
The 16 week Becoming Unstoppable Programme membership can help you to make that happen, and for the next 3 days, you can take advantage of super early bird pricing.
Leah Leaves has been helping women to feel more confident, calmer and less overwhelmed for nearly ten years.
After being diagnosed with ADHD at age 43, she has dedicated herself to helping women with ADHD do so much more than just survive.
Did anything take your fancy?
Supporting small business owners right now is a cool thing to do…Amazon, Deliveroo and Netflix have had their fair share of your cash already…send some of it to where it can really do some good.
Oh and me? What am I selling?
I have just 4 places available at the super early bird rate of £1299+VAT for my 12 week Tribe Builder Incubator which starts in October. Get in touch via email@example.com to find out about payment plans, and my pay in full bonus which is worth £1000
Julie Creffield is a community engagement strategist and business mentor who helps small business owners build profitable communities around their business. Find out more at www.juliecreffield.com
Thats was the sound of a small business owners dreams dashing to the floor, as yet another social media post goes unnoticed.
Thats the feeling of tech not bloody working again…just when you need it.
The world of small business is a tricky place right now, it can be filled with sharp edges and dangerous dark caves which you seriously don’t want to get lost in.
I did a Facebook live today….and nobody came on live!!
Dun, dun, duuuuuhhhhhhh
But guess what?
MY BUSINESS DID NOT SELF IMPLODE.
I WAS NOT BANISHED TO THE PLANET OF UNSUCCESSFUL BUSINESS OWNERS.
Thats the thing in business, particularly in the world of online business we can blow even the smallest of things into the biggest of things, we can let these little micro disappointments accumulate and before you know it you have convinced yourself that you are not cut out for it.
So in this blog post I am going to share what my clients tell me are the things which hurt most…and I’m going to share with you my solution to that problem.
Pain Point One – Not having enough clients
OMG the age old problem. Not having enough clients is not just about not having enough income, but it also means you can’t do the work you are bloody brilliant at…and then you start questioning yourself and doing all manner of strange things like offering discounts, and exchanges, and thinking about getting a job in Tescos.
The Solution – Turn your business into a magnet for what I like to call your perfect peeps. And how do you do that? By ensuring your business model is designed for that purpose. If you are still finding clients one by one, serving them one by one, seeing them disappear into the distance never to be seen again one by one…then it is always going to be challenging.
PS. Think about Building a Tribe.
Pain Point Two – Not getting any traction on social media
AKA the tumbleweed phenomenum. You post on social but nobody sees your posts, or buys from you so whats the bloody point? The internet can be a noisy place…its full of posers, promoters, and other rude words beginning with P and so before you know it you find yourself scrolling aimlessly, consuming other peoples stuff rather than your own.
The Solution – Learn how to be engaging online (and no that’s not an insult). Learn how to be disruptive. Learn the language your ideal clients need to hear. And most importantly learn how to activate the people that are seeing your stuff into taking action to help your business grow.
Cough Cough….Build a Tribe.
Pain Point Three – Playing it safe…afraid to take a risk
What this often looks like is doing the thing that other people in your niche do, you know accountants acting like accountants, life coaches, acting like life coaches…because I mean, whoever wants to stand out in life?
What we often fear most is being judged…even by people, we don’t know. Its ludicrous. We let our future security and wellbeing be affected by the thoughts and opinions of people we don’t know, and don’t even know if they give us the time of day.
The Solution – Become your own person online, lean more into who you are. Be vulnerable, be fearlessly visible, and be of value to the people who need you the most…your future and existing clients….sod everyone else.
BTW…when you have a Tribe, they love you exactly as you are…the encourage and support you to take risks and be brave
Pain Point Four – A lack of vision
Not knowing where you are going with your business can feel a bit discombobulating (always wanted to use that word in a blog), but also being super controlling over the vision can stifle your business growth too.
Things in the world change and as a business owner you need to be able to adapt to the changing needs of the world. When you are a mission-led business owner, and you have a community of people who want to come with you… it’s all just about riding the wave, and collecting more people as you go. Its OK for the vision and the strategy to change…in fact I insist that it does every once in a while.
The Solution – Build your vision around the impact you want to have on this planet, and don’t limit to the evidence you have now of what difference you make…this is about trusting in your ability to affect change on a massive scale….then you can scale down as appropriate if you must.
In 2014 I had a vision of working with a million women, and set about building a tribe to help me with that mission, my content for that business has been seen by more than 10 million globally, and I have been featured in the press in more than 50 countries.
That community continue to inspire me to take bigger and bigger leaps
Go build a tribe…they will help you see clearly
Pain Point Five – It’s just so bloody lonely
Doing it by yourself hurts. Sometimes your nearest and dearest don’t get it. Its hard to find safe places where you can be honest and offload. It can also be challenging having somewhere to celebrate the wins…the little ones AND the big ones.
We were not born to do all this stuff alone, we need community ourselves, we need to feel connected. When building a tribe you need somewhere else to communicate your vision…a place where other people get it.
The Solution – Build Your Tribe, Join a Tribe…like seriously. Stop scrabbling around in free groups and reading a bazzilion books trying to pick up nuggets of expertise. Its not knowledge you lack necessarily, its the ability to implement the right knowlegde…and to keep going when it gets scary…I know…I struggle to do it alone too….which is why I have a high level coach.
Find your peeps, love your peeps, change the world….don’t try and do it alone.
And so in conclusion….
ISN’T IT TIME YOU BUILT YOUR BLOODY TRIBE?
Sorry for the shouting, but your email list isn’t going to grow by itself, your social media following too…if you want change, you have to be the change and believe in your ability to lead.
You ready to lead a tribe?
First you need to learn to lead yourself…and work out what kind of Tribe Leader you are….because not all leaders are born equal…and believe it or not there isn’t just one way of doing things.
If you are looking to build a tribe (and be part of one)…we need to talk. The doors are about to open for my 12 week incubator…TRIBE BUILDER…this week though I am offering a limited number of super early bird places…for the risk takers, the action takers
For more details send an email to firstname.lastname@example.org or book in a call this week to discuss the programme…remember this discount is only available for the first 10 people and ends on Monday.
Not ready to buy a programme from me yet? I get it…maybe you don’t know me well enough to jump into the coaching bed with me so to speak. I am running a FREE 5 day growth challenge…its called Nail Your Niche...which is very much the first part of this process.
Either way let me show you how to be a master tribe builder…and take away at least some of the pain of being an online business owner.
“Pick one thing and stick to it Julie, you can’t do EVERYTHING”
That sentiment has been the bane of my life.
Parents, teachers, lecturers, boyfriends…everyone wants to put me in a bloody box.
In the early days of my career I jumped from freelance job to freelance job, going from wanna be actress, to project manager working with young people, to engagement strategist on the Olympics…and I guess I did confused the hell out of people.
“When is she going to get a proper job?” And “What is she up to now?” being the go-to phrase for my long-suffering mother trying to explain my current role at social events.
But being told to just stick to one thing bores the hell out of me, and in many ways brings out the stubborn teenager in me that says…
NO I DON’T WANT TO JUST DO ONE THING…YOU CAN’T MAKE ME.
I want to do it all.
Because I do have multiple talents…I am good at a lot of stuff.
So many of us small business owners are multipassionate, multipotentialite or whatever the trendy way of describing people that do lots of things in their business is.
In some ways we’ve had to have a diverse skillset right?
Head of marketing, head of sales, head of creative ideas, chief product designer, chief finance officer, chief technology officer…and thats without the different modalities we like to train in, and the issues, fields and markets we are interested in or feel aligned to….which change year on year.
But we know that sometimes with all of these hats, we must be confusing the market, making it harder to find those pesky ideal clients.
When I first started working as a business coach I felt like a fraud…here I was telling my clients to niche, niche, niche…and I was doing anything but. I was having a field day launching products and services all over the shop based on whatever my latest interest was….or at least thats how it looked from the outside.
I worked with a client a couple of years ago that every time she jumped on a call with me she had a new niche…and I can remember thinking, no wonder she’s hardly got any clients, I can’t keep up…so how can the people in her network?
So late last year I decided to niche.
It felt like a massive decision, but I knew I had to do it. I didn’t want to be a jack of all trades business coach who did a bit of this and a bit of that, I wanted to be referable, and to have a specialism, to be taken seriously for my expertise…and the funny thing was…I did have a specialism, I just didn’t communicate it properly….and so earlier this year I worked with a brilliant brand strategist to help me pin it all down (I was too busy/ lazy to do it for myself…plus I was too close to it)
And I haven’t looked back since.
In the last 6 months, since launching my new brand with my super focussed niche, I have doubled my income, welcomed more than 300 new clients into my world, including 5 perfect for me 121 clients who light me up every time I jump on a call with them.
And I’ve got more clarity over how to grow my business than ever before.
Why the hell did I not commit to this sooner?
And if you are sitting here reading this blog nodding along thinking “Yeah, I really should niche too” here are my 5 hard to ignore reasons to niche now!!!
Number One – Business Focus
As entrepreneurs we are so easily distracted, we can get pulled from pillar to post looking at new opportunities. We can waste so much time, energy and resources working on things that are just not 100% in our zone of genius. When we are clear on our niche we can clearly identify when something is for us or not for us….and then it becomes a lot easier to say a hard yes or a hard no to things, and move on. When you have a defined niche you don’t have to say yes to EVERYTHING, because you are super busy and fulfilled with “your thing”
Number Two – Consistent Messaging
When you do multiple things without having an umbrella niche you can find yourself constantly having to write new marketing copy, bios and social media messaging…it’s exhausting, confusing and a waste of your time. Plus it’s a bit like russian roullete, who knows what your ideal client might see when they go looking for you online? When you nail your niche it becomes easier to nail your messaging, and create brand consistency….if you can’t talk about what you do with clarity and confidence, how do you expect anyone else to be able to.
Number Three – Differentiation
There is only one of you…but sadly there are heaps of people who do what you do which can lead to comparisonitus at best, and samey samey at worst. You don’t want to be like every other NLP practitioner out there, or be your bog standard Life Coach….you want to be more specific than that and celebrate the things which make you different. Niching isn’t necessarily about finding something that only you do, its about communicating that you do things differently, because of who you are, and the choices you make about your people…the folks you prefer to work with.
Number 4 – Deeper not Broader Scope
I though niching would be like clipping my wings, but actually since making the leap I have had more ideas for new programmes and services than ever, because I am able to really see what my people need, and build things with them in mind. I know the pain points of small business owners who can’t get enough clients, who feel alone and disconnected in their work…and I have 101 solutions to help them. I don’t need to go looking for new markets, or new areas of work…there is enough for me to be getting on with my one area of expertise and now I have a work schedule and time table for growth that makes sense.
Number 5 – Referrals and recommendations
When you communicate over and over again what you do, and your experience and expertise match up to the thing you say you do…this leads to credibility, and credibility leads to clients. Paying clients. Clients who are happy to part with their money to work with an expert rather than a generalist.
When you get known for something specific that solves a problem that is understandable by most you get referred by the people in your network, your friends, your clients, your peers, and even your competitors.
Most of my one to one clients have come from a conversation with someone who knows me who says, “You should speak to Julie Creffield, she’s brilliant with all that online tribe building stuff”
I know it might feel like not putting all of your eggs in one basket is a smart idea right now, but trust me, diversify your product and service offerings under one clearly defined niche umbrella, don’t do it the other way round hoping that something will stick.
Nobody is out there looking for a NLP trained/life coach/presentations trainer/childrens entertainer/bitcoin expert who works with anyone on anything….#callme????
Go deep not broad…trust that by letting go of the stuff that you are not an absolute expert on and that doesn’t feel fun and easy to deliver, you will actually attract more of what you REALLY do want.
Now go nail that niche to attract your tribe.
My name is Julie Creffield and I am a community engagement strategist and business coach. I help small business owners to build profitable tribes, by teaching them how to build scaleable business models with a one to many focus.
I do this using my 25+ years experience as a creative facilitator, trainer, and consultant having worked with hundreds of thousands of clients using my creative, disruptive, no bullshit approach to growing profitable and impactful communities and businesses.
Do you have a product or service people want/need?
Do you have followers, fans, and past clients in your network?
Do you communicate with them and share valuable content?
So why are you not asking for the sale?
What do you think it takes to build a successfull online business these days? do you think its high converting Facebook adverts, do you think its a complicated funnel, do you think its being better than EVERYONE else in your niche?
In my view you just need to ask for the sale more often.
Whats the point in collecting followers and fans if you never activate them into working with you properly.
Whats the point in doing just one call to action on your social media…or emailing your list just once?
We are busy people, we miss shit, we have a million things going on and forget to buy the things we want to…messages get lost, intentions lose their power.
Folks need reminding, they need encouraging, they need prompting.
To buy that is.
But what if people switch off, unsubscribe…tell me I’m annoying?
Well they are not your people…and meanwhile the people who are your people are not seeing enough of your stuff to get them across the line.
How much is too much?
Well it depends. Over the weekend I sent out 4 emails about my 10 day sales challenge…and it brought in 10 new buyers.
I probably could have sent a couple more to be fair.
If you know every email you send out makes you a couple of hundred pounds, but loses you a couple of subscribers, which would you choose? More money or more subscribers?
If you want tyre kickers, folks hanging around to see what you are up to, or those who are on your list just to enjoy your free content, then keep on tip toeing around those call to action posts.
If you want action takers, people who are ready to invest…then keep asking for the sale, keep inviting people to work with you…because then they will know you are serious about your stuff, you believe in the transformation for your clients, you are not scared to out yourself out there.
When your mission is strong, its easier to show up.
My mission is to prevent brilliantly talented business owners never reaching their potential because they were too scared to think big and be brave when it comes to impact AND income in their business.
A Grand in Your Hand starts on Friday 11th September.
In the 10 days we work together you will learn the following…
How to set exciting income-driven sales
How to wake up your audience
How to design a no brainer product or service that people WANT to buy
How to price your products and services
How to be disruptive with your marketing content
How to make social media work for you
How to get folks coming to you for information
How to follow up fearlessly
How to ask for the sale confidently and consistently over and over again.
Oh and sign up before Thursday and I will invite you to a bonus masterclass called Stop Leaving Money on The Table where I will share 5 of the biggest lessons from doubling my income in 2020.
Julie Creffield is a community engagement specialist and business specialist, she helps small business owner to design, create and sell online products and services for maximum income and impact.
OK so I know the title of this blog is a bit creepy.
But bare with me.
When I was a youngster the only subject I was really good at and motivated to do well with was Drama. I loved that it was creative, that it wasn’t sitting behind a desk being spoken at by a teacher…but also that it was expansive in terms of the themes and topics we would explore like energy states and power dynamics.
It was the only lesson I looked forward to each week.
And so it became a no brainer for me to stay on after school and do a BTEC in Performing Arts at the schools 6th form…my careers teacher had said A-Levels wouldn’t be for me as I wasn’t “academic”…which is weird seeing as a few years later I did indeed go off to Uni and get a First Class Degree, and later a Masters.
But let’s not go into how my teachers planted those “must do better”and “not quite good enough” seeds of doubt in my mind…instead let me tell you about one of the most important courses of my life.
A 5-day improv project called Blaggers…run by a bunch of awesome actors and comedians, one of whom has just become the first-ever Black Dr Who.
I was 17 or 18 and not as confident as you might think, but something made me want to do it…and one of our first sessions was called,
Learning How to Die
It was about being OK with running out of things to say, looking like an idiot, having to pass the baton to the next actor…and not dying of shame or embarrassment.
This was like improv 101, everything else we did that week was based on that premise…if you wasn’t willing to make a fool of yourself and risk dying, you’d probably not find your comedy gold.
Throughout the week we learned all kinds of drama and comedy games, being an expert in a made-up language, mucking about with accents, learning to make up songs on the spot…it was one of the craziest, most challenging…but most fun weeks of my life.
And so what the heck has this got to do with business?
When’s the last time you tried something in your business knowing it would possibly fail, you might look a bit silly, you would be completely out of your comfort zone?
I see so many business owners not willing to fail, not willing to make mistakes, to look like an idiot (or at least to feel like an idiot) when only 3 people turn up to their webinar or like their social media posts.
Running an online business requires fearless visibility whether what you are putting out there is gold or goes down like a lead balloon. As its that trial and error that helps you to,
A) work out what works for you
B) get rid of the fear of judgement
So what if only 3 people read your blog this week, so what if the programme you launched didn’t sell out first time, so what if theres someone in your circle who does something similar to you and they have better graphics, a better website, and better hair (seriously)
Your ability to get up on stage willing to die, over and over again, is what will ultimately be your superpower. Imagine how much time and energy you would have to work on your business if you wasn’t expelling that energy on second guessing yourself and worrying about judgement.
None of us feel ready, none of us feel good enough…you just have to get out there and do it anyway, whether your audience loves it or not, whether its a full house or just a few regulars.
Maybe I will do a one woman show one day on the trials and tribulations of being an online business owner…and I will do a whole section about asking for the sale…being willing to be told no.
And I could test it out on the streets as I try and drum up trade for the show ha ha….I mean that’s what would be going on in Edinburgh this month right? Actors, comedians, and artists touting their wares all over the city, not knowing if they will be a hit or a flop.
Being a business owner isn’t that dissimilar to being an actor (I should know I lived with a struggling one for many years), it takes
Having a thick skin
Being resilient AND persistent
Having overwhelming optimism
NEVER GIVING UP!!!!
Nobody is ever an overnight success, there is always graft behind the scenes, there are always a million nos before there is ever a resounding yes, and even the most successful people will be able to regale you with embarrassing tails of rejection, mishaps, and mistakes.
So get used to dying…its part and parcel of the journey….and it makes the eventual successes even sweeter when they come.
Julie Creffield is a community engagement specialist and business mentor from East London. She helps small business owners to scale their business by building profitable communities around their venture. She uses her creative background, and 25 years in community development to inspire her clients to step up and get seen.
Join her for her popular 10 day sales challenge which teaches a simple sales and marketing process to get you out of your own way when it comes to generating online sales. A Grand in Your Hand Starts on the 11th September, and there is currently an early bird of just £97…how much money could you make if you had a proper sales process and wasn’t so afraid of people saying NO.
Nobody goes into business to be a salesperson really do they?
We go into business because we have a certain set of skills or expertise that others need, or products and services that fill a gap.
But sadly they do not sell themselves.
So it doesn’t matter how good you are a a coach, an expert, a therapist, an artist, an accountant, a plumber, whatever you do in your busines…if you can’t sell, or more importantly don’t want to sell…then you are blatantly leaving money on the table.
When I set up my plus size fitness business I didn’t know I’d have to do sales…I just thought “what?? of course people will buy from me” and it didn’t take long to realise that beyond the low hanging fruit and my super fans, I’d have to get selling….and fast.
And I ain’t going to lie, for the first few years I hated it as much as the next person.
But then I found my flow, learned the basic principles of selling, and created a super-effective way of driving income when I needed it. I am not going to tell you I love sales now…but let’s just say we have a mutually beneficial agreement in place which seems to be working.
This week I saw two comments which prompted me to write this blog.
“I am sick of being sold to”
This came from a fellow coach, and peer.
And I was baffled. Like I get it when you get bombarded with shit you didn’t sign up for, or someone is deploying super aggressive sales tactics, but it was more a general comment about the amount of sales emails in her inbox.
I get lots of sales emails too…but I did sign up to be on those business owners lists, and I can unsubscribe at any point, so I’m never offended…we get to choose what works for us, we get to set boundaries around what we allow into our world.
You can’t have it both ways…you can’t register for someones freebie in the hope that they will transform your life or your business and NEVER dare mention the products or services that are their bread and butter.
This morning I saw,
“Can I not just outsource my sales???”
And I was like Noooooooooo!!!!
Why would you do that?
I mean of course you can. Nut it will cost you, more than you might think. And I would suggest the people that hate sales the most are the ones that can’t afford to outsource anything, and in my views at most stages of the small business owners journey you HAVE to be head of sales…
A. Because nobody else will do it if you don’t…and your business will fall off a cliff
B. You are the only one who understands the transformation you get for your clients….they need to hear it from you
C. It would look bloody weird if someone else was doing…its an energy thing
So whats the answer?
First its accepting that sales are a part of doing business…get the fuck over it
Then learn some basic tactics and create a strategy…that you follow 80% of the time.
And then finally, and I think this is the MOST important part of it….
Get clear on how much money you want to make and why? What could hitting your sales targets mean for you and your family. What freedom could it give you, what change could it enable…how much easier would like be if you wasn’t stressing about making enough sales each month?
Look…I am a community engagement strategist first, business mentor second and sales and marketing expert third.
My Grand in Your Hand Challenge was born out of a frustration that sooooooo many of my clients were afraid of sales, and didn’t have the first clue about where to start in terms of a strategy.
Sales doesn’t have to be scary, icky or unethical
It can be fun, and creative and collaborative
You don’t have to do it alone.
Join me in September for 10 days of learning, doing and receiving. Learn the strategy I use to make money and test new ideas fast in my business.
Learn the process I use over and over again to grow my business, the process that has helped me to double my income over the last 12 months.
The process that has helped my clients make probably something close to half a million in revenue.