People will pay for all kinda crap right?
Like seriously, the things you see people making money from these days. If there is demand, then for sure someone will figure out a way of supplying…no matter how bonkers or banal.
I once had the idea for an invention I thought might make me millions. I thought it was genius. I still do. You ready for this…I present to you…
THE SICK BUCKET
Growing up with 5 siblings where there were only 2 years between each of us, we hit a spell probably around the early 2000s when we had all reached our late teens and early twenties, but were still living at home.
And we liked the odd alcoholic drink….so you can imagine the rest.
I thought every household should have The Sick Bucket, and it would be a real fun novelty item that would probably end up being sold in the pound shop, but people would buy it as funny gifts and the student population would go mad for it.
It would be like every other plastic bucket out there…it would just have the words THE SICK BUCKET on it.
(Just had a quick look on Amazon…and nobody has done it yet…so maybe I should put these into production)
Here’s the thing.
I see a lot of entrepreneurs get grand old ideas about what they want to sell.
Often they want to sell the whole shebang….the whole problem that needs to be fixed, being fixed in one fail swoop. I once came a cross this woman that invested her whole life savings in developing some kind of online programme and when she went out to market she sold nothing…not a single place.
What a lot of folks overlook is our resistance as a customer to play full out, especially in the first instance…nobody really wants to part with their hard earned cash do they?
I see it a lot in my running business.
Women are skeptical in the first instance (cos running should be free right?) but they will buy a £2.99 book to check me out, then they might do one of my cheap programmes like my Countdown to Xmas Challenge which started yesterday, and then and only then will they commit to something more long term, more expensive or deeper in terms of transformation.
It’s a process.
I can remember putting that first online programme together back in 2014 and thinking “nobody will buy that” it was priced at £6.99 back then because I kidded myself I would be competing with the chocolate advent calendars….news flash you can have both ladies!!!
The very same programme is now priced at £27…and I have 110 women in the challenge this year.
We often overthink things when it comes to pricing. We often over-deliver. We lose sight of what people are actually wanting from us. They don’t always want the whole thing in one fail swoop…they want bite-size bits of transformation.
In the case of my Xmas challenge my ladies want
- Some light relief from Xmas
- They want some ideas and support to stay active
- They want accountability
- They want community
- They want fun (I’ve already had one picture of a naked man posted today and that was literally 3 hours after the challenge opened ha ha)
Some business owners insist on making things hard for themselves.
They think their work is so important and serious that they have to do it “properly” and only take it out to the world when its 100% ready and professional and sorted…and meanwhile their ideal clients are going elsewhere and dipping their toes in the water with other brands and coaches.
Take things to market fast and test them.
Make it easy for people to try you out without much risk.
Use your cheaper lighter touch programmes to build up your client list.
Make it easy.
Making money doesn’t have to be hard.
My name is Julie Creffield and I am a community engagement expert and business strategist helping small business owners to scale their businesses for more impact, more income and more ease.
My signature programme is Tribe Builder a 6-month group programme which offers expertise and coaching around community creation, nurturing and growth, plus accountability and support with other small business owners going through this scaling process too.
I run regular FREE and paid for challenges to give entrepreneurs access to me and my style of coaching, and I also offer a range of one to one services for business owners who want a more tailored approach.
A service that I love offering to my VIP clients is “The Secret Shopper Service” where I immerse myself in the ecosystem of your business for 7 days, and asses the strength and weaknesses of your community engagement, and provide 5 key easy and cheap to address actions to take things up a notch. I follow up with a 60-minute coaching call and report for you to take action on.
The “Secret Shopper Service” costs £279…but this week I have 5 spots available for just £149, for the work to be carried out this month so that you can get things in place for 2020….and maybe give me a bit of feedback on how useful this was. (I’m on the hunt for testimonials)
If you want in, drop me a line at firstname.lastname@example.org to get started.
Who’d pay for that? Well, let’s see shall we?