Did I mention I was a coach?

Did I mention I was a coach?

So here’s the deal.

I always get super reflective this time of year, I start to review where I am now compared to where I was this time last year.

This time last year I was busy finalising my new website www.juliecreffield.com

It felt like a BIG thing. I had been doing coaching for a whole heap of years, but to actually call myself a coach and have a whole website dedicated to this side of my business felt weird. I felt like a fraud. Like someone was going to call me out and say…you are not a coach.

Imposter Syndrome….well hello my friend.

Anyway. I decided early in 2018 that I would nip this fear in the bud by getting accredited by the International Federation of Coaches, and I started that process a few weeks ago.

The course and accreditation pathway I am doing is brilliant, I love to learn new stuff to inform my practice, it’s been great meeting other coaches, and its helped me to realise what a great coach I already am, and how unique what I offer to my clients is.

And…It turns out what I have been doing as a coach isn’t real coaching, well not in its purest sense…I have been more of a coach/mentor/consultant/trainer for women through my existing programmes and services.

Which is fine, because women get the results they want…but…

The work I am doing to get accredited requires me to be a pure coach…to do 100 hours worth of paid pure coaching…and I have to do all of this by the end of 2019 to get my accreditation.

Now…I am going to be honest with you, I don’t do a lot of 121 coaching…a lot of my work has been with group programmes…in fact this year alone more than 1000 women have been through an online coaching programme with me.  Where as this year I have worked with maybe just 10 ladies maximum on a 121 basis who have all had an amazing success of course in reaching their goals and having personal breakthroughs, but all of that needs to change…I need to work with more 121 clients alongside my group programmes, well I do if I want to get accredited.

Which means I need people just like you to coach.

However, the other thing to mention is that I actually enjoy working 121 with clients, I wasn’t sure that I would like it but I do. I like being able to dig a bit deeper, spend more time, give more support, its very rewarding….and I have to remind myself not everyone wants to do things in groups….even me sometimes.

So I am looking for women interested in booking me for 6 transformational coaching sessions, from January – March to work on achieving their goals either in life or in their careers. These would be 60 minutes of coaching….not mentoring, not consulting…not telling you what to do, but using key coaching techniques to help you move from where you are now to where you want to be.

Things I am great at helping women work through

  • Fear
  • Procrastination
  • In-decision
  • Lack of Clarity
  • Overwhelm
  • BIG changes
  • Relationship Breakdowns (of all sorts)

Could you do with any of this?

I am offering 5 women the chance to work with me between January and March at a significant discount to what I normally charge for 121 coaching. This coaching will take place via Zoom video conferencing technology or over the phone, on a fortnightly basis.

These sessions will be in huge demand, so if you are interested let me know this week. 

If you have any questions or would like to secure your spot feel free to respond to this email.

This is a great chance to get to work with me at an affordable rate, and to head towards the end of 2018 knowing you have a plan formulating for next year

Sometimes a Dress is not just a Dress

Sometimes a Dress is not just a Dress

In 2014 I was invited to attend the annual convention of the Professional Speaking Association of the UK.

Otherwise known as the PSA.

I was not a speaker back then.

I didn’t even know if I wanted to be one, or if I could make a living from it.

Life was very different for me 4 years ago.

For a start I was unemployed after being made redundant for the 4th time in 10 years, and I was a new mum too.

One of my biggest worries about attending this conference was that I didn’t have a dress to wear for the Gala Dinner. I wasn’t really in the habit of going to gala dinners…and none of my clothes fit me after having my daughter.

I was really worried that my lack of a posh frock would have people find me out as a fraud.

So I took the last £20 from my account and headed to the shops to see if it was even possible to pick up a dress that cheap.

Turns out it was.

Motivational Speaker£14.99 got me a sparkly black number…I was chuffed.

I felt like a bit of a cheapskate but it would do.

The conference was amazing, I remember looking at the speakers and thinking “That’s what I want to do”

Fast forward a few years and it is exactly what I do….alongside a few other things as well.

That little £14.99 black dress did me well.

I wore it for my first ever after dinner gig, and a charity auction, and an overseas convention gala dinner….and I think a night out on the tiles.

And last week I upgraded it to a new sparkly black dress for this years Professional Speaking Associations convention gala night….and let’s just say this one didn’t cost less than £20 quid.

It wasn’t the only dress I took to that convention either, I packed 8 dresses in fact and I was determined to wear as many of them as possible?


Because I could.

This year I was the final keynote on the Saturday before the gala dinner.

It is an honor to get that slot, a privilege reserved for the best speakers the industry has.

I am not the best speaker the industry has…but I gave it my best shot.

The theme was adventure and my talk was entitled “The BIGGEST Adventure of all” and that is the one where you are your self.

I ummed and arred over my choice of dress for weeks..

  • Should I play it safe?
  • Should I wear patterns?
  • Should I lose some weight?
  • Should I commission a dress especially to hide my lumps and bumps
  • Should I put together a talk where I play small and hide as much of myself away

Because all of those things were tempting I can tell you.

In the end I opted for this one…it was bright and bold and I felt great in it.

For a lot of women….a dress is never just a dress.

It’s never just something we throw on.

There are normally a series of thoughts and considerations which go on to make sure it is the right dress for the occasion, and even then you sometimes regret your choice.

Through my work as a coach I help women live BIGGER lives by improving their health, wealth and happiness, and often that involves helping them to be more visible.

Now increasing your visibility DOES NOT mean wearing a skin-tight red dress, and sparkly shoes…but what it does mean is dressing in a way which truly reflects your personality without the fear of judgement.

Increasing your visibility can mean learning to like yourself in photos, it can mean speaking up when something annoys or upsets you, it can mean sitting at the front of a workshop rather than sitting in the back.

For the first year that I attended the London regional meeting of the PSA, I used to sit in the back row…consistently.

I never asked questions.

I found it hard to strike up conversations or ask for advice from some of the more successful speakers, and for a while I wondered if I would ever make it as a professional speaker.

But then one meeting I decided to sit at the front.

I did put my hand up…in fact I won a book for my troubles

And bit by bit it became easier to speak to people and ask for help.

During this time I had also made up my mind that I wouldn’t wear dresses like some of the other female speakers in the room. I was an athlete, after all, I wanted to be comfy, I didn’t feel like I should have to dress well to do well.

I now know that was an excuse.

A bullshit idea I had had to try and keep me playing small, playing safe.

I love wearing dresses…I always have, I just wasn’t ready to be fully visible yet.

I think I am now.

I had an epic time at this years 3-day conference, taking 7 of my dresses for a spin…I can’t wait for next years conference.

Book your ticket now at the earlybird price and join me and some of the best speakers in the world. Don’t be afraid to show up as you, to stand out from the crowd. You don’t have to wear a dress to do that, but you do have to be you.

The next round of my Stop Dieting, Start Living Programme goes live next Monday. Click here for more information and to secure your spot.



We all need someone to hold our hand right?

We all need someone to hold our hand right?

Life can be hard sometimes.

Despite being better connected than we ever have been, there are still times when you simply feel completely alone.

I know I do.

Being a single parent, and a solopreneur gives me a double whammy of aloneness, especially when things don’t go to plan.

You can’t do everything by yourself though.

Especially not the tough stuff.

You have to ask for help, you have to build a support network to be there for when the shit does hit the fan.

Because it will.

I have been incredibly lucky to have made some amazing friends over the last few years who provide me with emotional and practical support, often from afar.

Yesterday I had a particularly challenging day, and the moment I reached out for support it was there.

I think when you run a business that involves supporting others, it’s even more important to have someone there to support you.

The best coaches, have coaches so the saying goes.

And I do.

I was incredibly lonely in my business until I started to invest properly in business coaches.

The benefits have been far-reaching, both in terms of profit but also improving other areas of life…including my health and wellbeing.

Sometimes we know what we need to do in life and in business, but the fear is so overwhelming that we just get paralyzed by it.

We don’t always need someone shouting “Just F’ing do it” down the phone, what we need most of the time is someone to simply hold our hand.

Did you know holding hands is actually good for us?

No, seriously.

It has been proven to lower our stress levels, increase the love hormone oxytocin…and generally just reduce the fear and overwhelm so many of us encounter.

Who do you have in your life to hold your hand?

Are they able to hold it when you need them to?

Without judgement, without conditions?

Are they there through the good times and the bad times?

Can you count on them when it counts?

Today I signed up for another year of support from my business coach Gemma Went (check her out she’s bloody brilliant).

I signed up another brilliant 121 client yesterday who will be working with me for 6 months to help grow her own coaching business, and make things a bit easier in her life.

This evening at midnight the early bird price for the next round of my 12 week mastermind Living a Bigger Life Mastermind will finish, and next week the doors will close until 2019.

These things are very much interconnected, they feed into one another.

Its hard to find people to invest in you unless you are willing and able to invest properly in yourself.

And by investment, I mean allowing yourself to spend

  • Time
  • Money
  • Effort

On making things better for you.

Sometimes that feels a bit selfish, but a way of remembering just how important investing in yourself is asking yourself the question,

Who wins when I win?

Because, as women it is never wholly about us is it?

Our goals are often about providing more for our loved ones, and making the world a slightly better place to live in where we can too.

Support from like-minded women is always a huge part of my online coaching programmes, it always has been. So many of us feel alone in our struggles both in life and in business…and just having a safe space to share “our stuff” works wonders for being able to make sense of our lives.

A significant part of my life coaching work is around helping women to identify first what they want, and then to put a plan together to go on and achieve those things. I can’t really take credit for the incredible achievements they make, but I am there holding their hand the whole way through, even if for most of them I am hundreds of miles away.

Will you let me hold your hand over the next few months?

If you are interested in working with a life coach who is fantastic at both hand holding and butt-kicking this side of Christmas (sorry I said the C word) then you need to act fast. I have just 2 spots left to work 121 with women, and just 7 spaces left on the Living a Bigger Life group programme. Feel free to drop me a line julie@juliecreffield.com if you have any questions.


3 surprising things you can’t tell from my TEDx video

3 surprising things you can’t tell from my TEDx video

So it has been a whole week since my TEDx talk video about Living a Bigger Life went live on YouTube, you can watch it by clicking here if you haven’t seen it yet.

And here’s the thing.

I am super chuffed with how it has turned out, I think I came across as confident, knowledgeable and passionate about my subject

AND…I don’t completely hate how I look in the video…which is just as well because I talk a lot about not caring what you look like

We are not what we look like

But this is the irony of my work.

I believe 100% that we are held back as women because of the fear of judgment, and I am I guess more in tune with this than some, but I can’t kid you that I don’t have moments where I worry about what I look like and how people might judge me.

More than 1800 people have watched my video over the last 7 days and the feedback has been incredible, but I wanted to share with you some of the things you might not be able to tell from that 13-minute video.

  1. My rehearsal was shockingly bad.
  2. I didn’t stick to my script.
  3. I wasn’t wearing what I had planned to.

So, I found out I would be doing a TEDx months and months before the big day. The lead up is intense, and feels like it goes on FOREVER!!!!

When I submitted my proposal it was based on a very loose idea…that of,

If women are not playing sport because of the fear of judgement, what else are they not doing

I wasn’t 100% sure how I would fill 15-18 minutes….like clearly I can talk for that long, I am a professional keynote speaker for goodness sake, but it was more around what I would focus on. What I would include, what I would not…how much of myself I would bring to the talk.

I literally spent 3 months crafting that talk, writing and rewriting it….sharing it with valued colleagues for feedback.

But a few things happened in the last few weeks which forced me to change it in the final few days

  1. I went to a conference in San Diego with Lisa Nichols and learned some incredible things about creating impact through your speaking, by sharing your authentic story
  2. I launched a new online programme “100 Ways” which was going down a storm, I had also collated some new data from surveying 100+ women from this group
  3. I had some dental work which affected the way I spoke…like seriously there were some words from my original talk that I literally could not say any more

So when I turned up on the rehearsal the day before I felt completely underprepared as my talk had changed significantly from the previous one which had been just 2 or 3 weeks before.

I think to see the space adorned with its TEDx branding and the red-carpeted dot brought it home to me just how important this talk was.

So during the rehearsal, I tripped over my words, lost where I was in the talk…oh yeah and swore a lot

I went to sleep that night gutted with myself for not being better prepared.

But the following day I refocussed, and with eh support of one of my speaking buddies, I worked on the talk and did a whole heap of relaxation and visualisation techniques, to ensure I didn’t let the nerves get the better of me.

I was last on.

Which added even more pressure…save the best to last and all of that.

I had decided not to get into what I would be wearing until the last minute, just in case I spilled something on myself.

So with 30 minutes to go, I headed backstage and started getting ready. Hair, makeup, clothes…should have been the order, but I got dressed first and then started to do my make up….and much to my horror my foundation squirted onto my white short and all over my red jacket…I could have cried.

Like seriously.

I had spent the best part of 3 months working out what to wear and in the last few minutes before going on stage I had to change it somewhat.

Luckily I had another white top with me, and baby wipes took most of the makeup off my jacket (as I didn’t have another one of those), in the end, I didn’t bother changing from my Primark jeans that I’d been wearing all day into my more expensive River Island ones…as I suddenly thought to myself,

This has happened for a reason…it shouldn’t matter what I wear on that stage I just need to show up as me

I stepped onto that stage after a very long day with the simple belief that what would be would be, like whatever I delivered on that stage would be enough.

The talk I give would be the talk I give

And I think that attitude served me well because no less than 3 minutes in I got completely lost in the script and jumped right the way to the end of the talk.

I could see the stage manager sitting with the script folder shaking her head like

Where the F is she going with this?

But it was OK.

I knew the talk well enough to bring it back. All those months of practicing meant I knew my content inside out, even if it wasn’t completely the order I wanted it to be in.

So there you have it.

It wasn’t perfect

But neither am I

Neither are you.

We don’t need to be perfect, we just need to show up as yourself.

That is enough.

I was enough.

You are enough.

If you have been inspired by my Living Bigger TEDx talk and would like to use the Living Bigger message to work on your own life goals, no matter how scary then give us a shout.

My next group programme starts on the 1st October you can find out more about it here 


Showing Off? Or Showing Up?

Showing Off? Or Showing Up?

Don’t show off young lady

Nobody likes a show off Julie

I can’t remember who specifically told me those things growing up, but it’s the overwhelming message I got from the adults around me.

Stay humble, don’t stand out from the crowd, don’t get too big for your boots…give everyone else a chance too.

OK then!

I’ll just shut up.

I mean thats the alternative isn’t it?

Hiding away, keeping quiet about your skills and qualities, not letting people see the full version of you

I have been thinking about this a lot recently.

It is a very peculiar thing having a presence on social media. Whether you are an online coach and fitness influencer like me, or you simply upload the occasional update on Facebook, getting the balance between showing up and showing off is tricky.

Over the years I have often found myself posting something on Instagram and thinking,

Oh no I’ve turned into one of those annoying people

Or worse still

WTF do I think I am?

It’s actually not that dissimilar to the dilemma I face as a speaker too.

The world of being a professional speaker, you know someone who is actually paid to stand up on a stage and speak to an audience on a range of topics is a weird one, and it’s hard to describe it to anyone who hasn’t experienced it.

I often flip from feelings of absolute imposter syndrome to the feeling that my message is somehow shaping the world in a blink of an eye….never anything in between.

Some people say you have to be a real show off to be a speaker, but I disagree…and it has taken me a while to fully embrace this side of me.

For example I am anxiously waiting for the release of my upcoming Tedx talk…and I’m not sure how I feel about complete and utter strangers seeing and hearing me talk from their desktops and phones all over the world, it is a little nerve-wracking.

But funnily enough…not as nerve-wracking it turns out as speaking in front of your entire family.

That is what I did on Saturday at my older brother Gary’s wedding.

He asked me to make a speech during the ceremony of his wedding to his long-term partner Vicky, and I was absolutely honored…but equally a bit baffled. I am the least lucky in love person you could meet and this is the 2nd time I have been asked to make such a speech at a wedding…the irony is never lost on me.

What the hell could I possibly say about love?

And that’s when it came to me

The reasons why marathons are like marriages

And I started to have a bit of fun with it.


Me and my siblings, and my lovely Mum in the middle keeping us all in check

I wrote the speech sent it over to him and his future wife and then completely forgot about it until the night before when I thought I’d better have a look at it, and that’s when the panic set in.


The whole marathon thing seemed like a ridiculous idea, after all the day was not about me it was about them, and neither of them can run for a bus!!!

But it was too late…I had committed.

As I sat at the front waiting for the bride to arrive I think I was more nervous than my brother, and that’s saying something, but as I looked around the room I knew I was among friends (and of course family old and new) and that if nothing else at least it would be a talking point.

I was super shaky as I walked to the front.

No warm up exercises, no vocal stuff to calm my voice…I just had to give it my best shot.

I took a big breath and began.

A few minutes later after some laughter, lots of nodding and some tears from my wonderful audience I finished up with….

And so,

Yes, Marriage is a Marathon.

You will come out of it stronger than when you entered it

Don’t forget Gary & Vicky just how proud we all are of what you have achieved today and remember to smile for the cameras.


I sat back in my seat, my sister hugged me and I shed a tear (OK a few tears), the emotion of it all getting the better of me.

It was done.

I was 100% me, I had tried to be quirky and unique and I had meant every word.

Since the wedding (which was a beautiful affair) I have had so many of my family tell me how great/clever/unique my talk was, and just how proud they were of me, even my Mum mentioned it, and getting a compliment out of her is a bloody miracle (thanks mum)

So the big question is was I showing off, or was I simply showing up?

Showing up, the only way I know how I’m afraid.

As me!!!

Visibility plays a major part in my Living a Bigger Life coaching programme. Helping women to show up in their own lives as themselves without apology. The impact of this on their relationships, their careers and in achieving their goals is phenomenal.

The next cohort of this 3-month programme starts on the 17th of September. To secure your spot or to ask me any questions you might have, feel free to drop me a line at julie@juliecreffield.com 

A massive congratulations to the happy couple, and thank you so much for allowing me to play a part in your big day.


Before you go...

Time small

Join my FREE 10 day challenge and take your first step to leading a bigger, BETTER life.

(Your details are 100% safe with us, they will never be passed on and we hate spam as much as you do. Maybe more.) Powered by ConvertKit