Listen, I am as much about going with the flow as the next online business owner…when you see an opportunity you go for it right? A gap appears in the market you try and plug it with your products and services? A massive global shift occurs, you bend and adapt…it is the only way.
If the last few months have taught me anything is that we have to be adaptable and resilient.
But we must also have a plan, a strategy, a set of tactics, because otherwise its far to easy to get overwhelmed by the noise online, and instead of growing your business, you find yourself an active consumer of other peoples content…and you remain the worlds best kept secret.
So stop with the scrolling OK
I resisted having a content plan for the longest time, as I wanted my stuff to feel fresh, and I didn’t want to have my creativity dictated by a schedule. What if I didn’t fancy writing a blog or a Monday? Or only writing about the 5 core themes on my plan?
There is this bullshit belief that you have to be posting on social media 5 times a day, in 5 different ways, to hit 5 different time zones…this is simply not true.
But being consistent and getting out of your own way when it comes to being visible and valuable to your ideal audience is kinda important.
You can be the best coach, therapist, expert, speaker, or other kind of service based entrepreneur but if people don’t know about you…it can feel like a slog.
“But I’ve tried social media and it just don’t work” I hear you crying…like really crying ha ha
I get it…the lack of likes, engagement, comments, shares and ultimately sales can make the whole thing feel like a waste of time…until of course you get that sale and the person says,
“Oh I’ve been watching you on social for a while, and that last post just spoke to me”
This is where building an online tribe is critical.
Imagine posting consistently on social media for 31 days. Imagine not having to worry about what to post? Imagine not running out of ideas? Imagine your posts really speaking to your ideal client?
Oh and imagine having a community engagement specialist in your world to answer your visibility questions every week?
What do you say?
Kickstart your Tribe Building starts in 10 days, and if you sign up before July I have a special bonus, which will help you get super visible online in a whole new way.
Oh and I’m doing something slightly different with this programme, pay once and you get to stay in the Tribe Building family for life…well maybe not for life…but for the life of the programme…at least for the next 12 months, and longer if people continue joining.
Julie Creffield is a community engagement specialist and business mentor. She has helped hundreds of small business owners to get more visible online to grow their businesses.
As a master tribe builder Julie has spent the last 20 years building, nurturing and leveraging communities, including a decade of growing online communities.