HELLO

I'M JULIE CREFFIELD

Business growth strategist, professional keynote speaker, creative genius, top 5% podcaster, project manager, running coach, influencer, business owner and mother

SO...

WHO AM I?

The million-dollar question hey?

We are never just one thing…in my view we should not be defined by our titles, our accolades, the things we have achieved. As business owners we often do multiple things, have a range of skills, talents and passions…and that’s OK.

Also, I don’t want to just show you the shiny bits, I want you to have a full 360 degree view. Because guess what? Just like you…I am 50% genius and 50% fuck up…I don’t always have all of my shit together, I mean that would make things boring wouldn’t it?

I guess the main thing you need to know is I am a business growth mentor who really gives a shit about you reaching your potential with your business…when you win, the world wins.

So now, tell me who are you?

SO...

WHO AM I?

The million-dollar question hey?

Yes I am a business growth strategist, but I’m not sure that paints the whole picture. We are never just one thing are we? 

I am a solo parent, I am a CrossFitter, I am an Ambassador for the Chairty StreetChild, I am a sister to 5 siblings, I am a 6 times marathon runner, 14 times author.

What you probably want to know is can I support you and your business…and the answer to that if you are serious about growing a sustainable, no bullshit business that doesn’t burn you out?

A resounding YES!!! 

So now, tell me who are you?

MY EARLY CAREER

HOW IT ALL BEGAN

I started my career in the arts back in the mid 90s working with hard to reach young people as an entusiastic community artist using drama, dance and film to explore the realities of local peoples lives.

When London 2012 came to my neck of the woods in East London, my skills were put to use helping to recruit and train the 70,000 games makers needed to support this global mega event…I then used those skills and new found passion for sport to set up my own global fitness movement…oh but not before being made redundant at 6 months pregnant.

Too Fat to Run was the business that propelled me into the spotlight while dealing with the realities of becoming a single mum. The blog has been read by more than 10 million globally, and I have been featured in the media in more than 50 countries.

Taking part in more than 200 endurance events around the world in my size 18 lycra-clad body taught me everything I needed to know about showing up for a purpose…let it all hang out I say.

MY EARLY CAREER

HOW IT ALL BEGAN

I started my career in the arts back in the mid 90s working with hard to reach young people as an entusiastic community artist using drama, dance and film to explore the realities of local peoples lives.

When London 2012 came to my neck of the woods in East London, my skills were put to use helping to recruit and train the 70,000 games makers needed to support this global mega event…I then used those skills and new found passion for sport to set up my own global fitness movement…oh but not before being made redundant at 6 months pregnant.

Too Fat to Run was the business that propelled me into the spotlight while dealing with the realities of becoming a single mum. The blog has been read by more than 10 million globally, and I have been featured in the media in more than 50 countries.

Taking part in more than 200 endurance events around the world in my size 18 lycra-clad body taught me everything I needed to know about showing up for a purpose…let it all hang out I say.

MY HEART

PERSONAL LIFE

Wow, where do I start?

My daughter Rose is my inspiration.

When I became a single mum and found myself unemployed I vowed to break the cycle of poverty women in my family being defined by relationship choices and the subsequent financial fall out from them.

I wanted to model what having financial autonomy looked like

Being able to make money from your talents and unique lived experiences, without the shame and embarrassment that many women feel about wanting more

Rose has been there every step of the way and is a YouTuber and mini-celebrity in her own right. So watch out world.

MY HEART

PERSONAL LIFE

Wow, where do I start?

My daughter Rose is my inspiration.

When I became a single mum back in 2014, finding myself unemployed after being made redundant from my job on London 2012 I vowed to never let a bloke in a suit define mine or my daughters future. 

I wanted to model what having financial autonomy looked like, and explore how I could build a business on my terms. 

Being able to make money from your talents and unique lived experiences, without the shame and embarrassment that many women feel about wanting more is incredibly empowering. 

Rose has been there every step of the way, is an aspiring entrepreneur, YouTuber and mini-celebrity in her own right. 

So watch out world.

BRANDS IVE WORKED WITH:

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HELPING YOU GROW

WHAT I DO BEST

I do a lot of things well, I am a Jill of all trades…but the thing that is my absolute zone of genius is activating people to reach their potential. It’s what I have done for the last two and a half decades.

My top 5 strengths are

  • Ideation…I am a genius at concepts, names and creative branding
  • Activation…I get people taking action on the things that matter
  • Futurist...I predict trends and help folk to future proof their ventures
  • Influence...I have a great understanding of how to WOO (win people over)
  • Significance…I am all about making a BIG IMPACT, by focussing on the stuff that REALLY matters.

Ultimately, I help people to see who they are, help them map out their business goals and desires, and then get them taking inspired steps towards achieving them.

MY PROGRAMMES >

HELPING YOU GROW

WHAT I DO BEST

I do a lot of things well, I am a Jill of all trades…but the thing that is my absolute zone of genius is activating people to reach their potential. It’s what I have done for the last two and a half decades.

My top 5 strengths are

  • Ideation…I am a genius at concepts, names and creative branding
  • Activation…I get people taking action on the things that matter
  • Futurist...I predict trends and help folk to future proof their ventures
  • Influence...I have a great understanding of how to WOO (win people over)
  • Significance…I am all about making a BIG IMPACT, by focussing on the stuff that REALLY matters.

Ultimately, I help people to see who they are, help them map out their business goals and desires, and then get them taking inspired steps towards achieving them.

MY PROGRAMMES >

ME KNOWLEDGE & EDUCATION

WHAT QUALIFIES ME TO DO THIS WORK?

Firstly my 20+ years of hands-on experience of designing, delivering and scaling transformational programmes but then there are my professional qualifications and continued professional development too

I have a first-class degree with honours in Performing Arts, wherein my final year I created a community dance company and wrote my dissertation on the power of hybrid cultures coming together to explore identity

I then went on to do my masters in multimedia design and cultures at the University of East London, interested in how technology could bring people together who are otherwise underrepresented

I trained further in leadership, community development, transformational coaching, and have invested more than £100K in coaching, and online training on various marketing and business growth strategies.

I am a fellow of the professional speakers association, and a professional member of the association of business mentors

ME KNOWLEDGE & EDUCATION

WHAT QUALIFIES ME TO DO THIS WORK?

Firstly my 20+ years of hands-on experience of designing, delivering and scaling transformational programmes but then there are my professional qualifications and continued professional development too

I have a first-class degree with honours in Performing Arts, wherein my final year I created a community dance company and wrote my dissertation on the power of hybrid cultures coming together to explore identity

I then went on to do my masters in multimedia design and cultures at the University of East London, interested in how technology could bring people together who are otherwise underrepresented

I trained further in leadership, community development, transformational coaching, and have invested more than £100K in coaching, and online training on various marketing and business growth strategies.

I am a fellow of the professional speakers association, and a professional member of the association of business mentors

THINGS TO KNOW ABOUT ME

I have run 5 marathons, and more than 30 half marathons

I AM ONE OF SIX KIDS

My nick name is tiny tears…I cry at EVERYTHING

I can spot bullshit a mile off…mine and yours included

I love to dance

I'm a GENIUS at naming things

PODCAST

how not to be broke

Having open and frank conversations about money, self worth and how not to feel broken by the world of entrepreneurship

★★★★★ 5/5

“This is a great podcast with diverse guests, I already feel inspired as a small business owner to trust my instincts and set bigger goals (5 stars)”

LISTEN NOW >
In the past I have worked with coaches who have overpromised and undelivered, but I can hand on heart say that Julie is in a league of her own. She has a real and authentic "Get it done" approach that catapults you out of your comfort zone to get amazing results. I would highly recommend Julie. Thank you for all of your support
Cassandra Farren
Cassandra FarrenAuthor & Book Writing Mentor
Working with Julie in 2020 was one of the best investments I’ve ever made in myself and my business. It gave me everything I needed to design, create and successfully launch my first online group programme. Not only did I have my first 10k month, I have also created a signature programme that I know will transform the lives and businesses of the women who experience it. When it comes to group programmes and sales Julie really knows what she’s doing, and shares that knowledge both generously and transparently - accompanied by a powerful dose of arse kicking
Alice Carder
Alice CarderTransformational Coach
My business needed growth and for that I know i needed a coach, but I thrive on group energy, what was the solution? I signed up for one of Julie's programmes and I can not recommend enough the VALUE, not just the monetary value, but the support, the engagement, the ACCOUNTABILITY to growth, has just been phenomenal. There are a couple of rules, show up, follow the process, trust in yourself and it just flipping works!!
Vicky O’Farrell
Vicky O’FarrellQueen of Behaviours
There are not many people I adore but Julie is up there. Ever since working with her my business has taken on a new life. Having her eyes on my business and support has been invaluable to me and I would 100% recommend her services.
Michelle Gyimah
Michelle GyimahPay Gaps Specialist
Julie is really skilled at encouraging fast action taking. She has great strategies which can push you out of your comfort zone, but if that's what you need (like me!) it's a great thing. She is passionate and fully believes in her work and encourages you to believe that what you want is possible for you, if you just go for it.
Marissa Walter
Marissa WalterBreak Up & Divorce Coach
As a business coach, Julie has a practical and straightforward approach which feels genuinely authentic. The strategies she shares make great sense and get brilliant results. She's very encouraging and supportive but also is quick to call out on procrastination and fear.
Sherry Bevan
Sherry BevanLeadership Consultant for Women in Tech
Julie coaches from the heart, inspires action and teaches you to work through your fear. She sees things so clearly that other people do not even notice and has limitless ideas and energy to push you ahead. I'd highly recommend working with her.
Miriam MacMillan
Miriam MacMillanSelf Love Coach
Julie is a no-nonsense, plain-speaking coach. Just what you need when you've got big plans, but you need some help to get moving! Working with Julie has helped me see how I can scale up my sideline business and given me the confidence to take bigger action. If you want things to change, call Julie!
Maria Antoniou PHD
Maria Antoniou PHDSpiritual Coach
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WELCOME TO MY WORLD

THE BLOG

Writing is what got me into the online world. After a decade of doing community engagement in the real world, I set up a simple blog and before you knew it had millions of readers around the world. I still love to write, sharing my thoughts and the latest expertise around scaling your business…so check out what I’ve had to say recently.

READ MY THOUGHTS >

FREE business Audit

What kind of business are you REALLY running? Time to find out with my FREE business Audit, find out if you are running a loss leading, lifestyle, leveraged, liberated or legacy business…and what you can do if you are running the wrong kind of business for you