Picture the scene, you are standing backstage, the lights are on, the excitement is building, you are going over your opening line, knowing you need to nail it.
You have been working up to this opportunity for months and it means so much. You got out of your own way to say yes to it in the first place, you worked on overcoming your fear, prioritising this over other things in your life.
This could lead to great things….
And then you walk on to the stage, into the spotlight, look up….
Imagine being a rock star walking onto a huge stage to give the concert of your life, and when you walk on to the stage all pumped you find literally nobody in the stadium….or maybe just a few stewards thinking “Where are all the fans”
Or maybe it’s like footballers who play to an empty stadium (yeah well thats kind of a thing now in 2020 right?)
But you get my drift.
In business…especially online business, that feeling of excitement and anticipation followed by disappointment, that feeling of “this is not what I imagined” can kind of be the same.
You have all of these wonderful skills and qualities, expertise that could really help people, and yet too often you create something cool, or come up with a great idea, and rather than it being met with rapturous applause, instead you get nothing.
It’s soul destroying.
And thats why if you keep mucking about on social media trying to pick up clients, in a scattergun approach instead of actually understanding how to do community building and community engagement well…you are going to burn out, or find yourself doing things in your business that are not aligned to your values OR that you are good at but you don’t enjoy.
And thats not what we went into business to do.
When you nail your niche, get clear on your mission, understand who you are as a leader, and then put in place the mechanics required to build an engaged tribe, you give yourself the best chance of stepping things up and never having to shout out into the void anymore.
The first cohort of Tribe Builder my 3 month incubator closes on Thursday 21st January. Register before midnight Friday to secure the earlybird price and your space in the programme.
Since February 2019 more than 130 small business owners have been through this specific programme. Transforming their businesses, creating movements with global impact, and truly leaning into who they want to be as an online leader.
My goal for 2021 is to support 300 solopreneurs on a mission, to transform their businesses, and step into the spotlight so that their audiences can be transformed by their work….are you one of those?
If you want to learn more about the kind of leader you are, and the most appropriate style of tribe for you to create, why not take my tribe leader quiz. It takes around 3 minutes and you get immediate results.
Julie Creffield is a serial entrepreneur, community enagagement strategist and creative business mentor, with more than 20 years experience of building profitable and engaged communitties, online and off.
Her latest book, Leading from the back, helps you to understand that there isn’t just one way to do business, but there is just one of you, so start there when looking for the answers.
And I got a message on Instagram from someone who said,
“How can you teach people how to get followers if you have only got 950 followers yourself”
Here’s the thing.
THATS VANITY METRICS!!!!
That person wasn’t taking into consideration my background, where my expertise is, what I do for my clients, she was only taking things on face value…and that sadly is the world we live in.
So yes Follower numbers do matter….because many people do want to see that you do what you say you do…and people are impressed with audience figures.
BUT….and as always its a BIG BUT
Follower numbers should never take priority over good quality, deeper relationships…because thats where business is done.
I am passionate about showing people how to grow engaged tribes, buyers and action takers, not just passive followers and browsers. So community building isn’t just about numbers.
You can have a small but mighty tribe.
I’d rather have 100 engaged clients on my email list who love what I do, who buy from me, cheer me on, refer me to their peoples, than 1000 people who never open my emails.
So go grow your audience…
Come find me on Clubhouse, I am hosting a range of rooms this week including a session on Wednesday at 9am on optimising your bio…you can get a notification for it here
Julie Creffield is a community engagement strategist with 20+ years experience of building engaged and impactful tribes, online and offline. She helps purpose driven solopreneurs to build movements that matter to scale their business.
She is the author of Leading from the Back, a book about how to grow a profitable online business without selling out, burning out, or behaving like a dick!!!!
Its the first proper day of 2021 and I know millions of solopreneurs around the world will be sitting at their desk feeling all manner of emotions about what 2021 holds for them.
This time of year (even at the best of times) is a frenzy of planning days, the setting of intentions, planners, new marketing tactics, new years resolutions…and don’t get me started on the diet ads.
But what if I told you there was one simple, but fundamental thing you could do in your business in the next 10 days that could transform the trajectory of your potential this year…would you commit to it, would you find the courage to priorotise it, over and above all the noise.
NAIL YOUR NICHE.
Now you may think you have a niche, you may think you are clear on what you do and who you do it for, but unless you are literally turning away work, I bet you there is more work to be done.
I used to resist doing this work.
I’d struggle to coheirently explain what I did to people, because I thought I was just unique and couldn’t be put in a box. I wore multiple hats, and did multiple things…I made it the job of other people to work out if my stuff was a good fit for them.
And you know where that left me?
Suffering from imposter syndrome
Looked over for work
Nailing my Niche in 2021 was the bravest thing I did.
This involved getting super clear on who I was and my mission, and then it involved creating a brand identity, and communicating this relentlessly throughout the year.
And it resulted in my increasing my turnover by 150%
I want you to have a good year this year, I want you to see 2021 as the year things started to get easier, I want clients to literally fall out of the sky for you, I want you to be doing your best work, inspired each day to crack on.
What I don’t want to see is you going round and round in circles, trying to stand out online, second guessing yourself about how to use all of the tactics out there, leaving money on the table…or literally throwing it at your competitors…or random “gurus” on the internet that promise their $17 product will transform your business.
Give me 7 days of your life, and I will show you how easy it can be.
My name is Julie Creffield and I am a community engagement strategist and creative business mentor with more than 20 years entrepreneurial experience under my belt.
I help small business owners to build profitable and impactful tribes around their business, communities of buyers not just browsers, creating movements that really matter in this world.
Nail Your Niche to Attract Your Tribe is the first step in attracting your tribe, and this 7 days training is 100% FREE…and a lot of fun, so what have you got to lose?
Get this right at the start of the year and so much can slot into place for you over the coming months.
If you know this is something that needs addressing, ignoring it is a form of self-sabotage. Holding onto the idea that it needs to be hard, that you have to narrow down what you do and miss out on opportunities, that you have to be put in a box devoid of creativity somehow is just bullshit…and it is preventing you from accessing the success you deserve.
There are people in the world that need the products and services that you provide, but they can’t access them because they don’t know about you yet, or maybe they know you but are not yet convinced that what you do can help them.
It gets to be easier…it really does.
Register now for Nail Your Niche, doors open this Friday (8th January) but the real fun starts on Monday 11th…and go tell your friends. Share this blog post, send them the list.
We all have friends who are brilliant human beings but their businesses are making them unwell. We kind of know what they do, but are not 100% sure…and if those closest to them don’t get it, how will other people.
So if you had asked me “What is Clubhouse” around 6 weeks ago I would have answered “Oh that’s the name of my membership for plus size runners” but asking me today my answer is this…
Clubhouse is a relatively new social media platform which uses solely audio to build relationships….and in my view I think it’s going to be the BIG thing for 2021.
And heres why…
You have to get invited
I was invited by a client about 2 weeks ago. I’d already started to hear a buzz and I decided to jump in.
This is brilliant scarcity marketing, creating FOMO and a buzz without advertising spend.
It’s only available on iphone
This probably pisses all of the Android users of the world off…but they have picked a lane. The lesson here is you don’t have to be accessible to everyone.
It’s kinda addictive
You can jump into rooms to hear live moderated conversations on a range of topics. Unlike podcasts, youtube videos or even live stage talks these conversations feel fresh, authentic and in the moment.
I’ve been jumping into rooms every day since joining…often while doing other boring tasks like washing up, or sorting paperwork.
Anyone can host a room
To have a Club that folks can follow, you have to meet certain criteria and apply, but anyone can host a room.
You can host a public or a private room.
This can feel scary because when public ANYONE can join, and when Private people might not want to join…eeeek!!!
I’m hosting my first room on Friday to continue the conversation about how Clubhouse can help with audience building for small business owners in 2021…come and join me.
You have access to some of the biggest personalities online
This is not just about business gurus but also sports people, actors, musicians etc its exciting!!!
On New Years Eve I spent about an hour in a room with some major Hip Hop artists from the states…it was exhilarating.
You don’t have to get dressed or do your hair
This is a GAMECHANGER. In this COVID affected world I don’t know about you, but I don’t always want to do hair and make up or put on proper clothes (just me???) and so an audio-only platform is perfect…in fact its a real leveler…you are judged purely on what you say and how you say it, rather than what you or your office space look like.
It also means you can take part from anywhere you have your phone, so in those dead times while waiting for a train, or even while out running.
Should you jump in now?
Being an early adopter means you can claim your username…which can give you an advantage if you do want to use it in your business to build your brand.
Plus…you don’t have to do anything straight away, you can see how it evolves.
I haven’t really been an early adopter when it comes to social media channels in the past.
I didn’t start my Facebook page for my plus size fitness business until around 3 years into doing business…it now has 26K fans.
Nor instagram, nor YouTube, nor Tic Toc…my daughter uses my account because I can’t even cope with another platform to keep on top of, but this feels different.
I have no intention of going for the vanity metrics of numbers of followers, and instead use it to build proper relationships.
So come find me @juliecreffield
And for anyone wanting to know how to get their first 1000 followers and why that is kind of important on this app, check out this mini resource I created.