Its the first proper day of 2021 and I know millions of solopreneurs around the world will be sitting at their desk feeling all manner of emotions about what 2021 holds for them.

This time of year (even at the best of times) is a frenzy of planning days, the setting of intentions, planners, new marketing tactics, new years resolutions…and don’t get me started on the diet ads.

But what if I told you there was one simple, but fundamental thing you could do in your business in the next 10 days that could transform the trajectory of your potential this year…would you commit to it, would you find the courage to priorotise it, over and above all the noise.


Now you may think you have a niche, you may think you are clear on what you do and who you do it for, but unless you are literally turning away work, I bet you there is more work to be done.

I used to resist doing this work.

I’d struggle to coheirently explain what I did to people, because I thought I was just unique and couldn’t be put in a box. I wore multiple hats, and did multiple things…I made it the job of other people to work out if my stuff was a good fit for them.

And you know where that left me?

  • Tired
  • Overwhelmed
  • Overworked
  • Underpaid
  • Suffering from imposter syndrome
  • Looked over for work

Nailing my Niche in 2021 was the bravest thing I did.

This involved getting super clear on who I was and my mission, and then it involved creating a brand identity, and communicating this relentlessly throughout the year.

And it resulted in my increasing my turnover by 150%

Which has been life changing for me.

I wrote a review of 2020 here if you care to read it

But this post isn’t about me, it’s about you.

I want you to have a good year this year, I want you to see 2021 as the year things started to get easier, I want clients to literally fall out of the sky for you, I want you to be doing your best work, inspired each day to crack on.

What I don’t want to see is you going round and round in circles, trying to stand out online, second guessing yourself about how to use all of the tactics out there, leaving money on the table…or literally throwing it at your competitors…or random “gurus” on the internet that promise their $17 product will transform your business.

Give me 7 days of your life, and I will show you how easy it can be.

My name is Julie Creffield and I am a community engagement strategist and creative business mentor with more than 20 years entrepreneurial experience under my belt.

I help small business owners to build profitable and impactful tribes around their business, communities of buyers not just browsers, creating movements that really matter in this world.

Nail Your Niche to Attract Your Tribe is the first step in attracting your tribe, and this 7 days training is 100% FREE…and a lot of fun, so what have you got to lose?

Get this right at the start of the year and so much can slot into place for you over the coming months.

If you know this is something that needs addressing, ignoring it is a form of self-sabotage. Holding onto the idea that it needs to be hard, that you have to narrow down what you do and miss out on opportunities, that you have to be put in a box devoid of creativity somehow is just bullshit…and it is preventing you from accessing the success you deserve.

There are people in the world that need the products and services that you provide, but they can’t access them because they don’t know about you yet, or maybe they know you but are not yet convinced that what you do can help them.

It gets to be easier…it really does.

Register now for Nail Your Niche, doors open this Friday (8th January) but the real fun starts on Monday 11th…and go tell your friends. Share this blog post, send them the list.

We all have friends who are brilliant human beings but their businesses are making them unwell. We kind of know what they do, but are not 100% sure…and if those closest to them don’t get it, how will other people.

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