Stop chasing followers

Stop chasing followers

Like, come on people.

Think about it…how many followers do you have right now? And how many of them are actually buying from you?

How much of your time is spent on blogging, creating social media content, recording podcasts, appearing in other peoples groups?

And yet, you still don’t have enough clients to hit your income target this month.

It’s not more followers you need.

Its more active fans…advocates who are going to proactively rave about you and connect you into their network, AND more importantly than that you need buyers not just browsers.

And for that, you need to get out of your own way and learn how to sell.

When someone buys from you, it is never about the money. It is about the exchange of value. They give you something in return for the thing that you have that they want. Both parties should feel like it is a fair exchange and both should walk away happy.

This means your thing must be great value to the buyer and the transformation you are going to give them is going to be clear.

For example.

How important is knowing how to activate your followers and fans, so that they take action and buy from you?

What difference would that make to your life?

How good would it be to put offers out and have people actually buy them?

Now what would that feeling be worth to you?

What would that important piece of the business puzzle be worth?

£1000? £500? or how about £149???

Learning how to put offers out that people want to buy. Learning how to use social media in a way that doesn’t leave you pulling your hair out. Learning how to follow up with less sleaze and more ease.


But here’s the thing. I am not going to teach that 121 for £149 because it would take up too much of my time, and my business model is 90% one to many. with group coaching and VIP masterminds. I love teaching this stuff in a group, because we have fun along the way and realise our fears are just like everyone elses.

This is why, next week Friday more than 70 business owners will join me to learn, in just 10 days, while actually following the process live, how to make sales fast in a fun and easy way.

The programme is called A Grand in Your Hand and more than 600 business owners have taken part in it so far

The strategies business owners learn in this short programme, they use over and over again to build their business. Some of my clients that did this programme 12 months ago, have now completely transformed their business.

So is that worth £149 to you

Or do you still have objections? Are you still like, “yeah but that wouldn’t work for me” or “you don’t understand how hard selling stuff in my niche is” you’d be surprised.

Listen, I grew a 6 figure coaching business in a field where nobody likes to spend money on themselves, and I have doubled my income during a global flipping pandemic, when apparently everyone is broke.

The point is, followers are a vanity metric…yes you need people to follow what you do, but thats about being a leader, taking people someone with your content, your thought leadership, your personality.

The most important thing though, is knowing how to activate the followers you already have.

So if you’d like to get involved, heres the link to sign up…oh and as a special Black Friday offer, you can bring a business buddy for FREE, how cool is that. Yes I am offering a BOGOF deal ha ha

I seriously want to help people make more money in their business, and stop wasting time chasing followers…they don’t want to be caught, they want to follow you of their own free will.

Julie Creffield is a business mentor and community engagement strategist with 25+ years experience of engaging and activating hard to reach groups, online and off.

Her latest book Leading from the Back is due out on the 1st December

The doors are currently open for her signature programme Tribe Builder, which is a 12 week incubator for business owners who want to step up as a leader and grow a profitable and impactful community around their business.

My Black Friday Pick & Mix

My Black Friday Pick & Mix

One of the most annoying things about running an online business is there are so many rules.

And even if these rules are not written down anywhere in a guide book (imagine), they are splattered around the internet, or are sometimes just implied…or spoken about in quiet whispers.

For example, I hear so many business coaches saying DO NOT DISCOUNT, and then I see them doing it

Take Black Friday for example…OK so it’s an American thing, which has made it’s way into Europe…and everyone gets on their high horse about whether to offer deals or not.


I’m going all out with every kind of discount you can think of….


Buy one, or buy a few…today or on Friday (the offers are valid until next Monday) just take your time to think about the impact each and everyone of these offerings could have on your business in 2021


Let’s start with a little freebie, something that will help you make some more money. Stop Leaving Money on the Table is the ebook I wrote as we came out of the first lockdown in the UK. I wanted to share how I had doubled my income this year, and the 7 biggest mistakes I saw small business owners making in their business. Here’s the link


Ever bought something and thought, I’d love if one of my mates could do this with me too? Well you are in luck. Buy a place on my 10 day sales challenge A Grand in Your Hand and you can bring a business bestie for FREE. Its a great little programme to do with a friend, as you can pick each others brains and act as accountability buddies as you both make cash in your business this side of Xmas. Here’s the link (to claim the deal just send me your friends email address)


Are you planning on launching an online group programme in 2021, then you need One to Many. Work with me for 8 weeks to design, create, launch and deliver you most profitable and impactful programme. Using my 20 years experience of designing group programmes, including a decade of doing this online. I love this programme, but will be retiring it after this round. Each cohort has just 12 participants, which although great for them, makes it one of my not so profitable offers. The final price is £1000+VAT, saving you £300+ Here’s the me for details of how to claim the discounted price. We start January 11th


If you would like more clients in 2021 to find you, rather than you having to hunt them down and convince them to work with you, then Tribe Builder is the programme for you. Register for my signature programme before 16th December to secure the early bird rate, as the price goes up in January, saving you more than £500 if you register now. We start at the end of January Here’s the link


In January I am opening up a high level mastermind for a small group of established business owners. This is not a group programme. This is a container for business owners who have already had success, who are just done with waiting, and are ready to be hitting 6 figures or above next year. You are fed up of the stop start in your business, the feast and famine, and you are ready for some momentum, you are ready to step into your leadership potential, you are ready to scale exponentially. Book a call here to discuss your suitability


My book Leading from the back, how to build a profitable online business without burning out, selling out, or behaving like a dick comes out next month, if you’d like to be an early adopter, preorder the ebook version, the paperback and audiobook version are not far behind it. This book will transform your thinking about what it takes to be successful online. Here’s the link


Here’s a collection of some techy things, which I use that you are going to love.

  • Book Like a Boss – I use this for all of my 121 meetings, I love that you can take payment at source, there is currently a 30% discount for annual plans. I have made my money back over and over again with this bit of tech
  • Leadpages – I use this for landing pages and opt ins when I am in a rush…so easy to use
  • Kajabi – I am a massive Kajabi fan, since joining 2 years ago, this piece of tech has helped me make well over £200K from my online programmes
  • ConvertKit – I use this for emails, I wouldn’t move to anything else, set up a free account and start growing your list


You might like posts like this, you might not. You might feel like offering discounts devalues my services and that’s OK. The point is, we get to decide whats right for our own business.

My thing is scaling.

My thing is activating my audience to buy from me.

My thing is no bullshit business advice that works.

My thing is not stressing about each and every tactic I deploy.

And so why folks are sitting on the sidelines with their high and mighty opinions about what works and what doesn’t work, whats tacky and whats not tacky, I am over here making money and changing lives.

Anyway, I hope you find some fun and transformational things to invest in this week…or not if thats your bag

What I would say is, when I started investing in myself, was when I started investing in myself.

6 years from single mum, unemployed and about to lose her home, to multi 6 figure business owner, who can now decide where in the world she wants to work from…who each year changes thousands of peoples lives, I think that ain’t half bad.

Have a fab week

And CALL ME????

Julie Creffield is an award winning entrepreneur and business coach who specialises in tribe leadership and community engagement. She helps small business owners to find and activate the right people in their business, turning browsers into buyers, followers into powerful allies.

Her upcoming book Leading from the Back – How to build a profitable online business without selling out, burning out or behaving like a dick is available to preorder from Amazon. Check it out here

This book will help you step up into your most aligned leadership style, cut through the layers of bullshit you find online when it comes to marketing, so you can do business on your terms, and scale fast.

There are no shortcuts

There are no shortcuts

My Great Uncle Leslie Jerman, who was a journalist and broadcaster said to me when I was 10 years old,

“Julie if you want to be a writer you have to write”

I’d asked him how he became a writer, while sitting next to him shortly at a family wedding, one of the few times I actually ever spoke to him face to face.

Shortly after we became pen pals. Corresponding for more than a decade.

I would ask him that question many times, in different ways, and each and every time he would answer it the same.

“If you want to be a writer, Julie, you just have to write”

One time he even sent me a copy of the artists and writers yearbook….to get me off his case. But it all looked too hard.

What would I write, who would take me seriously, surely it takes too long to make any money as a writer.

I wanted someone to give me a leg up, a shortcut, the easy option.

He was right though.

I just had to write.

In 2010 I set up a wordpress blog to write about me experiences as a plus size runner, I knew nothing about blogging and in truth didn’t even see this as real writing…somehow it didn’t count.

In 2013 I self published my first book.

It was a shit book

The ones that come later would be better.

Writing a book is like running a marathon, you can do all the prep you like, but when it comes down to it, you just got to write the damn thing.

I mean I know people get ghost writers, but if you are truly writing your own book there are no shortcuts.

I have been working on a book for 18 months, the focus of it changed when COVID hit in March, and a 40K word manuscript got trashed.

I knew I wanted to publish a book this year but during lockdown it was never going to happen, I could barely think, let alone find time to write.

Yesterday I submitted a 47,930 word manuscript to my editor, but not before having two complete days of throwing my toys out of the pram, and literally crying through the last few chapters.

At the start of October, I relocated to the Greek island of Rhodes, initially for 3 weeks to write this book, my plan to decompress and write in peace, turns out I needed more than 3 weeks to rest and recuperate, and so my trip has now turned into one of 8 weeks.

There are no shortcuts.

As a writer, as a business owner.

There are some tasks that you just have to crack on and get done, and the sooner you face that, the sooner you will get out of your way, stop looking for some golden fucking ticket, and you will indeed grow your business.

It’s exhausting seeing all of the “hacks” and “Secret sauce” and “7 step process” offers pop up on Facebook, promising the 6 and 7 figure dream with a £9.99 product, when the truth is no amount of systems and outsourcing can replace a bit of focus and graft.


  • The Mindset Work
  • The Strategy Work
  • The Content Creation Work
  • The application of the tactics you are learning

And here’s a truth bomb for you on this Thursday afternoon, while you are buying all of these mini products, and reading all these get rich quick books, or attending every free webinar, watching all the free shite on YouTube, or sitting around scratching your heads trying to work it out yourself, other people are simply getting on with the work.

And you know the hardest piece of work you will ever do in your business?

It is working out who you are.

You…the BIGGEST asset in your business.

And I bet that is a big piece of the puzzle that you keep putting off. Oh, knowing how to do Ad’s that’ll be the thing, hiring a great VA that’ll be the thing, having the right funnel that’ll be the thing.


The other stuff it helps, but it’s not the thing.

And as frustrating as all of this sounds I say this all with love, because I know how much this matters to you, I know how much you want this to work.

But the reality is, it doesn’t need to work


Julie Creffield is a community engagement strategist and business mentor from East London, who specialises in helping small business owners step us as leaders so they can scale their businesses.

Her book “Leading from the Back, how to grow a profitable business without selling out, burning out, or behaving like a dick” is available for preorder now.

Place your order here

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