Look…everyone is talking about this now.
Some of us have been talking about this and actually doing it for a long time.
My phone has been ringing off the hook for the last 4 days, I spent the whole day at my desk yesterday.,..working on a Sunday yes…well the London Marathon has been cancelled so my 16 miler went out of the window anyway.
So you want to take your stuff online. It is easy. Getting people to buy your shit, and actually get something from it…that’s the more difficult bit.
As everyone takes their wares online, there is going to be more and more crap, and so you want your stuff to stand out and be effective not only during the next 6 months, but in order for it to be a longer term business strategy.
You wanna know the easiest ways to take your stuff online? Download this FREE guide…and yes you get onto my email list, don’t want to, don’t download the thing ha ha simples.
Otherwise here are 9 other things to conscider.
- Stick to what you are known for
- Stick to your original mission, whatever you were passionate about in January keep working towards that
- Speak to people you know personally who do this stuff
- Put money into the hands of people who have expertise in this stuff
- Get recommendations and do your due diligance
- Invest in tech and coaches to get you there….YOU DON’T KNOW WHAT YOU DON’T KNOW
- If you have very little expertise in this area it will take you between 4-8 weeks to get your thing online and the first people doing it
- Stuff with live aspect and good facilitation is what people want, not stand along courses…no one wakes up in the morning wanting to sit in front of their desk learning…but they want the transformation, the experience, the change…so sell them that.
- Keep Calm and Crack on….this is not the time for panic, or bitching, or being a sleaze bag.
I am creating a heap of FREE resources to help people better understand what it takes to make money ethically online through your genuine expertise.
I am doing two webinars on Thursday
One for Speaker and Experts
One for Coaches and Consultants
But let me get one thing straight. I am still open for business. I am still selling my services. As a single parent who has been under-earning for the past 6 years I am not in a position to give my 20+ years of experience away for FREE.
I am not putting my prices up, I am offering extra office hours for existing and past clients, I am offering extended payment plans to people who need it.
If you are serious about doing this and you want to take action now with a coach who knows what she is doing. Book in a call with me now. I have a group programme and I offer consultancy.
Remember to keep calm and crack on
The world needs leaders right now, and our families need us to be leaders in our own lives too.
Right now I’m off to take my sister whos leg is in a plaster cast to see if we can buy some food.
Photo by Marvin Meyer on Unsplash
Look I am not a public health expert, and I do tend to have a rather relaxed view of major scares like this…so no I am not stockpiling tinned food, or clearing the shelves of antibacterial gel.
But I am sitting at my desk feeling a bit smug knowing that 90% of my business can be done from my front room if it should get to the point that we can’t leave our homes.
I remember the days where as a freelance consultant and trainer I would be out every day delivering workshops, attending meetings, networking like my life depended on it (well it kind of did), I rarely sat at my desk, in fact I didn’t even have a website back then.
20 years ago I started my career as a freelance artist. I used drama, dance and video-making skills to help people (mainly young people) make sense of their lives.
Space, Place, and Identity were the themes I worked with.
I got my work through checking a website called ArtsJobs, and through word of mouth. My first paid job came via my old drama teacher, and then via contacts, I had made while working as an usher in a theatre, and then in a box office of an arts centre.
Freelance work seemed to just find me…and my rates went from £180 a day (which I used to think was loads) up to around £350 per day when I started doing much more consultancy on the London 2012 Games around community engagement.
I considered going back to freelance consultancy after being on maternity leave…but there were a few factors at play that made this more difficult.
- I had a new baby to look after
- I was a homeowner now and had serious bills to pay
- There were a million (Ok slight exaggeration) consultants now touting for work after the Olympics were over
- I figured with advances in technology there had to be an easier way
I had been writing a fitness blog for a few years while working on the games. All of the sports hype around the Olympics had been infectious and I had somehow become a runner…and had a blog about running in a larger body which women all around the world seemed to like.
But the business model for bloggers, and even personal trainers or physical activity experts just didn’t feel like a good fit for me.
- A business that was scaleable
- A business that I could run predominantly from home, or while travelling to cool places
- A business that could help thousands of people worldwide
- A business where I wasn’t chasing unpaid invoices
- A business which gave me the freedom to shake things up every few months
And I can safely say I have all of that.
There are lots of industries being affected by the Corona Virus…and a lot of fear surrounding what will happen next as it spreads.
But I also think there are other factors at play without a global health scare to consider.
The environment for a start. We are becoming a lot more aware of the impact of travel, not only overseas travel but even the day to day running around to meet clients.
Then there is the need for flexible working. It is a long time since I have worked a 9-5 job, but having a small person in school means to some extent I am tied down to set hours Monday to Friday…but then there are these whopping big blocks of time called “School Holidays” that pop up every few weeks.
I have less time available than ever to earn a crust, yet we live in the most extraordinary of times where the technology exists to enable us to fully leverage our skills, experience and expertise to never have to leave our front doors again….and still be able to make a good living.
At the weekend my sister broke her ankle, and is currently still in the hospital recovering from major surgery…I have taken on her 11 year old son for the time being with just a few adjustments to my schedule.
It got me thinking that if I was to break my ankle or do me some other kind of damage to incapacitate me (a real risk as I am a marathon runner and CrossFit junkie after all) I could pretty much still serve the majority of my clients and make enough money to live on.
Yes I do in-person events, media appearances and speaking gigs…and I love to network in person…but 80% of my income comes from my online programmes.
One of the things I love about the online world is the speed to market.
Idea Monday, sales page up and running and clients buying by Wednesday…and once you have a tribe of followers and fans who like your style and need the stuff you are offering, they often come back time and time again.
So here’s my thinking.
While everyone is a panic about what will or will happen in the world. Why not take some time today to think about how you could take aspects of your business online, and give me a shout if you’d like to hear about how I might be able to help you.
The next round of my One to Many Programme starts in April
I currently have 10 small business owners doing the beta round of this programme, we have a group call at 1pm today.
This morning I am supporting 20 small business owners to be more productive, we are in the middle of a 2-hour implementation session where we are literally getting the important shit done together.
And then this afternoon I have my 5 VIP clients joining me for a coaching call.
Anyone would think I am a bit of a recluse…that’s not true, I have an evening appointment at the houses of parliament no less, for the launch of a media campaign I have been involved with.
I think the main message is DO NOT PANIC, and secondly, YOUR CLIENTS NEED YOU…so don’t let the Corona Virus or anything that is a slight inconvenient (like a broken ankle, kids, elderly parents, not liking having to wear a bra and leaving the house) get in the way of serving them.
Julie Creffield is a serial entrepreneur and business strategist. Her no-nonsense advice and support helps thousands of clients around the world to think bigger and stop making excuses so that they can design and live a more fulfilling life.
90% of her work is done virtually, but one Friday a month she meets with clients in her favourite gastro pub in London for a day called Stop Playing Small…the next one is on Friday 27th March and you can book a spot here.
Photo by Torsten Martens on Unsplash
Comparisonitus is a BITCH.
There I said it.
She’s a cow. She backstabs. She shit stirs. And she makes it her business every damn day to make me feel like shit.
But not perhaps in the way you might think.
If I was to ask you at which percentage do you think you function in your business, how would you answer me? 70%? 80%? Maybe even 100%
But would you be telling me the truth?
In an exercise on Saturday with my business coach she said,
“What’s the point in doing this if you are not doing it 100%?”
And BOOM…like a scene from a film a million memories, examples and stories came flooding into my head about the ways in which I don’t play full out.
In business and in life.
Look, I am a pretty awesome human being. I do exciting and interesting things with my life. I get shit done. I take imperfect action. I am what some might consider a high achiever.
BUT…here we go…
In comparison to what? In comparison to whom? Where are the levels, the markers, the people judging my productivity levels?
Because here’s the honest truth.
I am not playing full out.
If I am being super honest I reckon I am playing at like 20% of my capacity, maybe even 10%….what can I say I just have super shiny glittery bullshit, that fools everyone into thinking this is me giving it everything I have.
Because playing full out would leave me vulnerable right?
Now you might be thinking I’m being too hard on myself, and that I do enough, and maybe even that I am challenging my own enoughness. But here’s the thing…my value as a person is not in the least bit connected with what I do or do not do, to which degree I am playing full out or not…I am 100% enough either way.
But my biggest fear?
I do not want to leave this planet with regret. I do not want to look back and think if only I had the courage. If only I was braver. If only I went for the things I knew could transform my life and the lives around me.
The thing that holds us back though is the fear of judgement.
How will I make others feel as I continue to rise? How will I make people feel if I shine brighter than them? Will people love me if I play full out…or will I hold a mirror up to them and make them feel shitty about their lives?
I know only too well how it feels to be different, to want different things from my siblings, my friends, my peers…to be met by teachers, coaches and advisors who say…”take it down a notch” “think smaller” “be patient” using their understanding of the world and what is possible, rather than listening to my own guidance.
Comparisonitus isn’t just about looking at folks who you deem to have their shit together and questioning your life choices, it’s also about looking at the people in your current environment and questioning if it is safe to step out of the status quo…to reach new levels of awareness, abundance and success.
This shit is scary.
You wanna know why I don’t play full out sometimes?
- I am afraid to fail
- I am afraid to succeed
- I am afraid that if I do well, I then have to do even better…and I might not be able to uplevel again
- I am afraid I won’t like the new version of me
- I am afraid it will be too difficult
- I am afraid I will be attacked
- I am afraid I will lose it all and there will be an army of people waiting to laugh at me and tell me “Good, that’ll teach ya”
- I am afraid of other people seeing the effort it takes
- I am afraid that even with all of this ultimately I am unloveable and will end up alone
But these fears are bullshit constraints designed to keep me playing small.
They show up in the big stuff, but they show up in the day to day stuff too…even writing this blog post I hear those mind monkeys of “Who do you think you are Creffield?” and “Get back in your box”
But I’m done.
I am done with waiting for someone to give me permission. I am done with waiting for this magical moment where it feels like I have earned my dues. I am done with being afraid of stepping on other people’s toes…they are not even in the same space as me, so why is that even a thing?
We are each on our own journeys in business and in life, and yes we will always be connected to the people around us, both in our real-life environments and increasingly in the online world.
But none of it is real.
Everything we think we believe are just stories we have created. And we get to create new stories every flipping moment of our lives.
S|o as you set out in a new working week, a new month…ask yourself “Am I playing full out?” and if not commit to adding an extra 10% to your game. This isn’t about working longer hours or learning new things…it is just a case of being more fearless, and showing up more authentically as you.
You already know what it takes, you just need to stop caring so much about what other people think.
Who needs to read this today? Please share this. Save it. Re-read it on those days when you are questioning everything. I will too.
Julie Creffield is a serial entrepreneur, business strategist and single parent from East London. She is on a mission to help small business owners break free of the bullshit holding them back from finding true freedom in their business and their lives. This month she is running a productivity challenge called Do More Bits…and lookout later this month for an announcement about other ways to work with her.