How much does an hour of your time REALLY cost?

How much does an hour of your time REALLY cost?

What’s the most you ever earned in an hour? And what’s the least? And do you have an average? I know many of us have day rates these days, but some folks still do charge by the hour. Do you?

Do you know those numbers by heart?

I used to work for £1.50 per hour waiting tables in my local Wimpy restaurant at aged 13, yes it was probably illegal, yes I was underpaid…but boy oh oy did it feel good taking anywhere between £35 and £60 home per week.

The most I’ve ever earned for an hours work was £1,500 for a one hour keynote…but then there was this time I was doing a flash sale on one of my programmes and I made around £6000 in an hour…I remember because I was in Benidorm with some friends celebrating my birthday and my phone started going nuts with notifications.

I don’t really have an hourly rate anymore, as I do mainly group programmes, and when I do 121 work I do tend to offer packages anyway. I guess it would work out at about £150 per hour for coaching if I had to be pushed.

Now I don’t want this post to turn into some willy wagging competition about who earns the most per hour, per speaking gig, per launch…but I did want you to think about all those hours you are not earning.

The dead time.

All those hours you are,

  • Fart arsing around on social media
  • Going for coffees with people who pick your brain
  • Doing discovery calls where nobody really discovers anything
  • Spending days on Canva, Final Cut Pro or WordPress…or any other bit of tech that takes you down some kind of time vortex
  • Sorting through emails
  • Responding to bullshit enquiries unrelated to your work
  • Watching pointless and boring webinars

And I am sure you can add a whole heap of other things to this list, things which you literally did not go into business to do.

My brother is a plumber (or heating engineer I think he likes to be called these days) He spends 80% of his working day doing plumber type activities.

I would imagine there are some things he has to do that do not involve plumbing, maybe ordering parts, or writing invoices, or meeting with the big boss (I really should ask my brother more about his job)

But it would be a bit weird that if as a trained plumber, he spent less than 10% of his working day doing that work.

Do you know by percentage how much of your day (or week if that’s easier) you spend doing your thing, the thing you went into business to do?

Here’s another example that perhaps isn’t so clear cut.

Maybe you are an expert of some sort. You get paid for your expertise. Maybe as a speaker, or a trainer, a consultant or maybe you package your expertise up into books or online programmes.

You have this expertise because you are passionate about and interested in that topic. You want people to better understand it, you want to share your knowledge and be paid handsomely for it.

I ask the same question?

How much of your day, or your week do you spend actually in your field. Or is the majority of your working week tied up wth email management, client acquisition, networking, fart arsing about on social media, checking in with your competitors?

Imagine spending even 3 hours a week doing more of the stuff that matters?

Some might argue that you can’t have a successful business as an expert without doing all of that stuff, and to some extent, I agree.

My point is sometimes these distractions don’t make the biggest difference in our business and sadly become the thing that we prioritise over and above the stuff that does…and often we do this by complete accident.

We do this because we take our eye off the ball.

Sometimes the things that would take us closer to our BIG strategic goal becomes the stuff (I really should stop using that word) that week after week after week gets dropped from our to-do list, because we are so busy, tired and overwhelmed with everything else.

So now when you look at the hour you have before the kids need to be picked up from school, or that afternoon next Wednesday that you thought about meeting a “maybe client” halfway across town, or that proposal that took you all day rather than an hour…you might consider what could be achieved if your focus was on the right thing, done in a slightly better way.

One thing I know for sure is…

As business owners, we choose self-employment over being in a more traditional work environment because we want freedom, we want more choice, more opportunities, less work.

So let’s choose to see the time we have as the most valuable asset we have and use it wisely.

We don’t have a boss clocking us in and out, we don’t have a supervisor checking our productivity and output, we don’t have a HR team checking in on our health and wellbeing (hours worked, working conditions, culture etc)

We may be our own boss, we don’t have to do this stuff by ourselves.

Starting on the 1st March I am starting a brand new thing called The Do More Bits Club, it is an experiment to see if by using my productivity hacks I can help 50 small business owners to increase their output.

This is not a course.

I will be teaching 4 key principles and facilitating a process that focusses your mind back onto what is important in your business.

There is accountability, and support…but also there is implementation. Every week there will be 3 hours (which we all block out) that you spend 100% on the important stuff…the stuff that could transform your business and your life.

And it costs just £47 in this beta round.

Find out more here

Julie Creffield is a transformational business and life coach with more than 20 years experience as a trainer and consultant. Despite being a single parent she is CEO of two coaching businesses, runs marathons, trains for Triathlons, is the author of 8 books, and is an award-winning blogger.

Described by her clients as the No Bullshit Business Coach, last year Julie helped 250+ small business owners to take more action with her no nonsense strategies and support

My £100,000 job application

My £100,000 job application

Do you remember when you were a teenager and the thought of making anything more than £100 blew your mind?

My first paid job (aside from babysitting or car washing) was working in my local Wimpy Restaurant, where I got paid a whopping £1.50 per hour….sometimes dressing up as Mr Wimpy on a Saturday and running up and down Forest Gate high street dressed as a burger.

I’d work 3 nights a week for a couple of hours after school in year 11, and all weekend…I mean it wasn’t like I had anything else going on.

I got paid around £40 a week…but £40 when you are 15 is bloody amazing right?

That meant I could buy my own toiletries, black tights (cos school tights disappear in a house of 4 female siblings) and still have money left over to save up for a pair of Reebok Classics or the occasional new outfit.

Things got a bit better once I headed off to uni.

I upgraded to bar work and cashier in a supermarket kinda roles, to be fair the pay was still pretty poor, but student loans made me feel more abundant than I’d ever been…debt pah…what debt?

I even had a bout of working 16 hour shifts in a salad factory.

It only took a few years after university to progress through my first few full time jobs in the arts sector to get what seemed like my proper salary that gave me choices.

In 2004 I started work as volunteer manager for the London Borough of Newham, starting salary of £24,000 which went up to just short of £27,00 during the time I was there…that felt like loads.

I learned to drive, bought a second hand car, I went on holidays (OK..just 18-30s clubbing holidays) but I had relative freedom for the first time.

However, I remember looking through the job pages one day, a habit I have always had, and I spotted a job for £100K…yep one hundred thousand pounds, and it had the exact same job title as what I was currently doing.

I’ve can remember having these weird butterflies in my stomach thinking…imagine???

The thing is I couldn’t really imagine what making that kind of money would look or feel like, I just knew it would be exciting.

What makes me laugh looking back is how fearless and maybe naïve I was…I was like, “I’m gonna give it a go, and apply” “what have I got to lose?” and so I set about filling in the application form, going through the job description and bigging up my experience.

I knew I didn’t really match all of the criteria in terms of my experience and knowledge of the sector, but I figured they could be having an off day, they cloud be impressed with my first class degree, and my ambition. They might be specifically looking for a 24 year old…ha ha…oh the ridiculousness of it.

Of course I didn’t get the job…but I might have done.

You just don’t know with these things. It’s just money right? And every job we ever go into we never 100 % know how to do everything do we?

A few weeks later I applied for a job that was a whole £10K more than what I was on, a job in central government doing policy on games time volunteering across London…I can remember people saying, “you’ll never get it” “It’s too much of an income leap”

Never be told what you can achieve by people who do not have the same vision or belief in your capabilities as you.

It’s like all those times in the last few years that my mum has asked,

“When you going to get a proper job”

Yeah, cos running two global online coaching businesses is not proper is it? Impacting on the lives of tens of thousands of people each year, that’s not proper…making more money than I ever have, while working less hours than ever, and not having a bloke in a suit bossing me about.

None of that is proper.

Here’s the thing guys. We get to decide on our worth. We get to up-level our earning capacity. We get to change the money stories and our money realities.

I can’t believe I have gone from working for £1.50 an hour to £1500 per hour (my average keynote fee)…that’s just nuts…but maybe I always knew I would one day.

If you are reading this blog thinking “why is she so obsessed with money?” “why is she always talking about it?” let me explain…I talk about money because so few women do. So many of us have far too many negative money stories that ultimately keep us stuck in our businesses and in our lives.

We have competing energies around it…oh I want to make more money, but its icky and show offy (yep that’s a real word) to talk about money, or admit to wanting more of the stuff….so I will just fart arse about in this grey area of undercharging and overdelivering and feeling undervalued.

I know that how much I earn is in direct correlation to the positive impact I have in this world…so I’m all good about sharing my numbers. I am good about wanting more. That sits fine on my conscious. I’ve done my grafting. I’ve paid my dues. I am on a mission now to change the patterns of under-earning in my family. I am on a mission to help other people to make peace with money and start being compensated properly for their skills and talents.

So go for that higher paid job

Put your prices up

Increase the number on that proposal (do it now and press send)

Feel comfortable setting higher income goals

It’s just money.

Julie Creffield is the no bullshit business coach, using her straight talking business opinion, strategies and transformational coaching skills to help small business owners scale their business and their lives without burning out.

If you are a coach, therapist, consultant or small business owner who is currently serving clients one to one or who predominantly has to leave their home to deliver their expertise in person to market money, check out Julies latest online programme One to Many which starts on the 24th February.

Photo by Clem Onojeghuo on Unsplash

Are you showing up enough on video?

Are you showing up enough on video?

Know, like and trust.

It’s what we are always told is important if people are ever going to buy from us, as coaches, experts, speakers or any other kind of small business owner…unless you have a product that is so shit hot people don’t care if you are complete dick or totally anonymous they just want to get their hands on it.


I have been thinking a lot about how I show up…and where.

For my paying clients? I am there in their faces daily. With blogs, in my Facebook communities, doing FB lives and prerecorded edited videos.

But for the rest of the world?

Hmmm…not so much. I wouldn’t go as far as saying I am shy and retiring and have no video presence online…but I could be more consistent, and I could 100% be more focussed in sharing my expertise around community building and scaling businesses.

I have had some video success…but often off the back of a collaboration, or when I’ve given it some special effort.

On YouTube for example…

My Tedx Talk on Living a Bigger Life has 4.5K view

There have been 1K views for my What if there was a different way, my spoken-word piece for entrepreneurs

Almost 400 for the embarresing video I did dressed as Mrs Incredible, from Disneys The Incredibles, about how to train in fancy dress


My daughter Rose smashes all of these with her “Bike is not just for Christmas” advert she did for Decathlon last Christmas…which has 10K views…well I guess she does have the cuteness factor.

The thing is it isn’t about the numbers, I find most of my clients on Facebook and Linked in, so my YouTube numbers are not all that important when it comes to sales at the moment…but turning up more consistently in video absolutely is.

One of my current clients from Tribe Builder…saw my spoken-word piece and within days had invested £2000 with me.

Another client who has just paid £999 to work with me on my latest programme One to Many, watched a webinar and said that the way I spoke was the thing which made her commit.

Video works.

Well, at least it does when we work with video.

So I have committed to doing a video a day in February, to get more into more of a swing of sharing my content more widely, and getting in front of people.

Watch this space.

I’ve already recorded and posted

And today’s video…is all about my views on swearing

If you want to watch my video creation journey, either subscribe to my YouTube Channel…or better still head over to my newly branded business Facebook page…Straight Talking Business.

Making videos to monetise your expertise and lead your clients through a group programme is covered as part of my new programme One to Many, which helps coaches, experts and speakers to design, create, fill and deliver, the best online group programme EVER.

There are just 15 places left…check out what the programme involves here

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