I’ve always tried to instil a sense of anything is possible with my 6 year old daughter Rose.
When she was around 3 years old all she wanted for xmas was a pack of disposable nappies for her dolls….easy right? I had bought her all kinds of other cool things and I kept thinking, “I must get her those nappies, cos it’s all she actually wanted”
Then I spotted them in a toy shop….£6 bloody pound for 3!!!!!!
I put them straight back on the shelf thinking I could buy a proper pack for that what a con, but then guilt, and shame, and embarrassment at my own money blocks hit me and I went back and bought them.
On Xmas day it was 100% her fav gift…and she managed to keep those nappies in play for well over a year, much to my amazement (perhaps she sensed their monetary value or the fact she wouldn’t be getting a second pack any time soon) so money well spent in fact.
It’s all about mindset and language, because she sure as hell doesn’t get everything she asks for. She wants a Big Sister LOL doll for xmas and has for the last 2 years and I have told her NO…ethically I don’t feel good spending £80 on a heap of plastic…and she has accepted that.
One day she came back from her dads weekend and we were talking about something or other and she said “Well, mum…want don’t get” it stopped me in my tracks because that isn’t a phrase we use.
Boy oh boy it was one I was brought up with though…as we never asked for things, cos we knew the answer…in fact when shopping with my Mum it was the warning we got as we entered every shop “Don’t ask for nothing” we learned growing up is that you got what you were given and you would be damn well grateful for it. If you wanted something over and above what mum could get for us, you had to be resourceful and get it yourself. Did you read my blog post about the game boy?
So how does this apply to you and your business?
It is absolutely OK to desire things in your life, it’s not greedy or selfish or wasteful, we shouldn’t have to curb our desires based on other people values, choices or money mindset. We get to choose. If you want to spend your money on high heels and handbags that’s 100% fine with me, and if you’d prefer to spend it on booze and fags, that’s all good too…building schools in third world countries, knock yourself out…its all good, no judgement here either way.
It’s your money.
But one thing I know for sure is being broke as a business owner helps nobody.
A lack of desire, or holding yourself back on being honest about what you want can often hold you back in life.
We don’t just have to be able to cover our costs, or make enough to cover our basic needs in life…why can’t we have more? Now I am not necessarily talking about consumerism or capitalism in their biggest sense, but just being able to say outloud…
I want to be able to get regular hair cuts and not worry about it
I want to be able to replace my laptop every 3-4 years if I need to
I want to be able to buy in staff to help me grow
I want to be able to travel for business and/or pleasure
I want to work 4 days a week AND take the Summer off to spend with my kid (I am btw in 2020)
I know the clearer I have got on my desires, the more my business has grown, and the more my business grows the more impact I have on the world.
Yep, there is a direct correlation to my personal wealth and the impact I have on my clients…I ain’t no good to anyone broke trust me, been there done that…and it almost destroyed me.
Get clear on what you want and then get clear on how you might get it…but don’t focus too much on the how, as that can make you talk yourself out of it as it might seem too hard.
Sort out your mindset and the rest will fall into place.
Turn your need into want, your want into desire, and your desires into choice.
PS. The photo for this blog post is me this morning after going to the hairdressers. I realised I was caught up in the “oh I only get it done when it needs doing” instead of an “I feel good when my hair is done, and I’m more likely to show up in my business, just get it done when you bloody want to”
This evening I was supposed to go for a run. I am in training for my 6th marathon. It’s all going a bit slow at the moment, I am training but possibly not as much as I could do.
Tonight I decided not to run as I feel like my glands are swollen and I need my voice for tomorrows masterclass “Scale up on shut up” at 2pm.
I had my weekly childcare though, so I went and made a start on the Xmas shopping. Some people will be in shock horror that I am only just starting, and others will be like “what’s the rush”
That’s the thing we all have our own way of doing things….our own pace of getting things done. I mean I take 7 hours to run a marathon, while others take under 3…like whatever?
Here is something that really gets me.
The limiting belief that some people have left it too late to make a success of their business, it goes along all kind of other “Too” statements, like too fat, too foreign-sounding, too posh, too common…oh my days the list goes on and on.
There are plenty of examples of authors, and artists, and film stars who only reached success in their 50s and 60s, but when you are in it, it’s easy to think “Oh its easier for them there Millenials, we didn’t even have the interweb growing up”
I hear ya, but that bullshit excuse isn’t going to cut it for me.
We chose to believe those stories, we actively look for the evidence of them, instead of deciding they don’t apply to us…the other thing we often do (and I say we, because I have also done this at times) we make up our own rules around timings, even on a day to day basis.
Oh I’ve left it too late to start my healthy eating this week
I’ve left it too late to write a blog today (note I am writing this at 9.36pm
I’ve left it too late to join that social media thing everyone was talking about last year
I’ve left it too late to be the kind of person who does mini-breaks
I’ve left it too late to sign up for that thing, the price has gone up because I took too long thinking about it
I can’t ask that coach that question, because I had a chance a few weeks ago and blew it
I’ve left it too late in the year to hit my sales target…I might as well not try
It’s all just made up stuff to keep us in our comfort zones
I might as well not try
That’s what it boils down to a lot of the time…its not just the risk of failure (because sometimes that’s a given anyway) it’s more the risk of trying and still failing.
I’ve worked with business owners this year who almost feel broken by their business, where they literally have said “this is my last attempt at making it work”
Heres the thing though…it’s not about making it “work” it’s about moving it forward…forward trajectory is all we can ever ask for really, it’s just the rate of that movement that is the deciding factor of whether you deem something a total success or not.
It’s not too late until you decide it is…and then that is on you.
Join me tomorrow at 2pm to hear my views on how to scale your business in 2020, where I will also be revealing a no brainer way of working with me next year alongside a community of brilliant business owners who are just not accepting that they have left it too late.
I’ve been thinking a lot recently about the concept of tough love.
Let’s face it nobody likes criticism, it’s tough hearing stuff that is uncomfortable to face in life and in business.
But nobody ever got successful through being comfortable right?
It’s like when someone you love asks you to review their book, or give them feedback on their new dress, or comment on their new branding.
What good is it saying, “Yeah it’s great”
If really you hate it….or even if you don’t hate it, but really want to be honest about where it hits the mark.
Yes you can protect their uncomfortableness, yes it would probably make you more popular…but surely you are doing them a disservice in the long run….and sometimes you can’t opt-out of the feedback…because your silence speaks volumes.
As a coach, I am known for my straight-talking feedback. I give my opinion and I call people out on their bullshit…I’ve got a FREE masterclass coming up this Thursday at 2pm called Scale up or Shut up...all about the mistakes I see so many small business owners make as they try to grow, so it’s pretty apparent that I am an in your face kind of person.
But I promise you this is done from a position of love.
Plus it’s only my opinion, right? It might give you something to push back on…I could be wrong.
A business coach once told me I’d never make any money from my fitness blog…that was 6 years ago, I’ve probably made around half a million from it…so he was kinda wrong.
My dancing teacher, however, told me when I was 11 that I wasn’t good enough to audition for stage school…it hurt like hell, but she was right, I wasn’t good enough…and telling me that probably saved me a lot of heartaches and my mum a lot of money in the process.
Surrounding yourself with yes people, people who tell you your stuff is brilliant is a dangerous game to play. You will not grow, you will not learn, you will not strive for better…you will stay mediocre.
Instead, make sure you have a coach and a network of business buddies who know you, who have your best interests at heart, who are able to give you honest, constructive feedback, that pushes you to do better, to be better as a business owner.
It’s hard to stomach while you are in it…but it is the fastest way to really see improvements.
This afternoon was the final group call of the current round of Tribe Builder, it was the session where we reflected on our learning, we shared our appreciation for each other and the process, where we shared what we were letting go off as we approached this important milestone, and we spoke about what we were moving towards.
It was such an empowering session. Tribe Builder isn’t a programme for the faint-hearted. It’s challenging. It gets you doing things you haven’t done before. It forces you to be vulnerable and to take imperfect action, through the fear.
But time and time again my clients thank me for that challenge, thank me for my straight-talking, thank me for being so honest with them…always from a place of love, always.
“I have no problems with you calling me on my bullshit so long as it’s done with love and you don’t overstep the mark (which you never have by the way!) I would prefer you say it as you see it, than beat around the bush”
“Easier to trust a coach who tells it like it is, as long as it’s done kindly and with my best interests at heart rather than for the coach’s ego. The work gets done and the results achieved more quickly”
Why not join my masterclass on Thursday and see what you think of me? Finding the right coach is sooo important. Accountability. Community. Support. Love. Leadership. That’s what we all need as business owners. right? Sign up for FREE here.
Like seriously, the things you see people making money from these days. If there is demand, then for sure someone will figure out a way of supplying…no matter how bonkers or banal.
I once had the idea for an invention I thought might make me millions. I thought it was genius. I still do. You ready for this…I present to you…
THE SICK BUCKET
Growing up with 5 siblings where there were only 2 years between each of us, we hit a spell probably around the early 2000s when we had all reached our late teens and early twenties, but were still living at home.
And we liked the odd alcoholic drink….so you can imagine the rest.
I thought every household should have The Sick Bucket, and it would be a real fun novelty item that would probably end up being sold in the pound shop, but people would buy it as funny gifts and the student population would go mad for it.
It would be like every other plastic bucket out there…it would just have the words THE SICK BUCKET on it.
(Just had a quick look on Amazon…and nobody has done it yet…so maybe I should put these into production)
Here’s the thing.
I see a lot of entrepreneurs get grand old ideas about what they want to sell.
Often they want to sell the whole shebang….the whole problem that needs to be fixed, being fixed in one fail swoop. I once came a cross this woman that invested her whole life savings in developing some kind of online programme and when she went out to market she sold nothing…not a single place.
What a lot of folks overlook is our resistance as a customer to play full out, especially in the first instance…nobody really wants to part with their hard earned cash do they?
I see it a lot in my running business.
Women are skeptical in the first instance (cos running should be free right?) but they will buy a £2.99 book to check me out, then they might do one of my cheap programmes like my Countdown to Xmas Challenge which started yesterday, and then and only then will they commit to something more long term, more expensive or deeper in terms of transformation.
It’s a process.
I can remember putting that first online programme together back in 2014 and thinking “nobody will buy that” it was priced at £6.99 back then because I kidded myself I would be competing with the chocolate advent calendars….news flash you can have both ladies!!!
The very same programme is now priced at £27…and I have 110 women in the challenge this year.
We often overthink things when it comes to pricing. We often over-deliver. We lose sight of what people are actually wanting from us. They don’t always want the whole thing in one fail swoop…they want bite-size bits of transformation.
In the case of my Xmas challenge my ladies want
Some light relief from Xmas
They want some ideas and support to stay active
They want accountability
They want community
They want fun (I’ve already had one picture of a naked man posted today and that was literally 3 hours after the challenge opened ha ha)
Some business owners insist on making things hard for themselves.
They think their work is so important and serious that they have to do it “properly” and only take it out to the world when its 100% ready and professional and sorted…and meanwhile their ideal clients are going elsewhere and dipping their toes in the water with other brands and coaches.
Take things to market fast and test them.
Make it easy for people to try you out without much risk.
Use your cheaper lighter touch programmes to build up your client list.
Make it easy.
Making money doesn’t have to be hard.
My name is Julie Creffield and I am a community engagement expert and business strategist helping small business owners to scale their businesses for more impact, more income and more ease.
My signature programme is Tribe Builder a 6-month group programme which offers expertise and coaching around community creation, nurturing and growth, plus accountability and support with other small business owners going through this scaling process too.
I run regular FREE and paid for challenges to give entrepreneurs access to me and my style of coaching, and I also offer a range of one to one services for business owners who want a more tailored approach.
A service that I love offering to my VIP clients is “The Secret Shopper Service” where I immerse myself in the ecosystem of your business for 7 days, and asses the strength and weaknesses of your community engagement, and provide 5 key easy and cheap to address actions to take things up a notch. I follow up with a 60-minute coaching call and report for you to take action on.
The “Secret Shopper Service” costs £279…but this week I have 5 spots available for just £149, for the work to be carried out this month so that you can get things in place for 2020….and maybe give me a bit of feedback on how useful this was. (I’m on the hunt for testimonials)