What is a life coach? and do you REALLY need one?

What is a life coach? and do you REALLY need one?

I have been coaching people for as long as I can remember.

Or have I?

In fact maybe I have just been bossing people around, giving my advice (asked for or not) maybe I have been more of a mentor, a confident, a consultant?

And maybe none of these titles even matter.

I took on the title coach by accident a few years back when my business Too Fat to Run started to take off. I was offering, advice, and support and specific running expertise to women new to running.

Sports Coach…that’s a role we kind of understand right?

But then my advice started to fall outside of those parameters, and I started offering more productivity, and mindset and life coaching support. Drawing on tools and techniques I had read or learned about from other coaches….or sharing tools I used to live a bigger life.

Women started asking specifically for programmes that were not just about running, but were applying BIG FAT STUPID GOALS to other areas of their life.

And it wasn’t long before I had a few online programmes in this niche, and some 121 clients and was proudly calling myself a life coach. Apparently you don’t need a coaching qualification to do that…in fact you can buy a course of Udemy for like £10 and say you are qualified.

Although I have always had quite robust insurance (just in case you were wondering)

The thing is I knew I had some natural ability as a coach, as I said I have worked with people in community engagement for more than 20 years. This has involved supporting and advising young people, managing thousands of volunteers, and mentoring people who worked under me.

But I wanted to be able to say I was a life coach, and say so proudly.

So I set about finding out what it would really mean to get qualified, and I remembered a friend/colleague of mine worked for the coaching company Animas…in fact he has just been promoted to CEO (Well done Robert)

I went on one of their open days, and that was it I was hooked.

There was one phrase that the coach said which really struck a chord,

It was something about our clients being whole not broken, and our role as coaches is to help them uncover the answers that are already there.

I loved that.

I guess in part because I always found it a bit uncomfortable thinking I was some kind of guru with all the answers…trust me I have days where I am clueless about my own life.

So for the last 6 months or so I have been on a wonderful journey of discovery since, learning new skills and techniques as a coach as I work towards being accredited by the International Coaching Federation.

The tools I have been learning have made me a better coach on all of my main programmes, and with the 121 clients I now work with, and it is giving me the confidence to grow and expand my own coaching business, developing my own models and techniques.

So anyway, what is coaching?

Animas describe it as

…a conversational approach to moving someone from where they are to where they want to be

Founder of animas Nick Bolton (who has just stepped down as CEO) says of coaching,

It has a rare quality as a pragmatic journey of self exploration

One of the things I know from my groups, but am recognising even more in my 121 work, is that for many women it is simply having time to just think about their own needs for a while, and to have a non judgemental set of ears at the other end of the line.

I have seen some truly spectacular shifts in some of my clients, and it is joyful to see them go on to achieve their goals, or simply going through life feeling better about things.

Who do I work with?

I work primarily with women (I guess I’m open to coaching with men 121, but it does seem to be women who come my way) and the women come from all walks of life.

These women are not “broken” women, without direction or at their wits end with life. They are not looking for therapy. With coaching we look forward, we are future focussed…looking for solutions, and ways through, rather than wallowing in the past.

These are strong, capable, funny, successful women who understand the value in putting themselves first and getting additional support when they need it. We have an absolute blast on the calls, and I always leave energised.

The kind of challenges women come to me with include

  • Wanting to go for promotion
  • Wanting to start dating
  • Wanting to have better boundaries at work and in their personal life
  • Wanting to work towards big life goals
  • Dealing with imposter syndrome and self sabotage
  • Wanting to live healthier more balanced lives
  • Wanting to explore and find their purpose, and have more impact

This is BIG stuff, and I love that I can help in a small way.

So how can you work with me as your coach?

  1. My next round of Living a Bigger Life which is my signature group programme goes again mid May (there is currently a ridiculous super early bird offer or a pay now in installments feature) Click here for more details
  2. I do in person days called “Stop Playing Small” in Stratford in East London, these are charged at £479 and include a pre-call and some follow up support, email me julie@juliecreffield.com for more info, I can also travel for these subject to logistics.
  3. I currently have space for 5 new 121 clients, to work with me on a 6-session initial basis via Zoom. These 60 minute can be taken weekly, fortnightly or monthly. This package costs £500 again email me at julie@juliecreffield.com

And what about business coaching?

I am no longer offering 121 business coaching at the moment as I am focussing on a new programme called Tribe Builder, which will be open for new people to join at the end of May.

I am 100% using these new skills with my clients, in fact I have developed a whole new planning and goal setting system around one of the coaching models called STAR (or my version “START as you mean to go on”)

But watch this space 121 business coaching may be something I return to in the future.

I am so glad I bit the bullet and embarked on this coaching journey. I have always been a fan of learning, but learning skills and tools which you can use for the rest of your life is just a blessing.

You might not think that coaching is for you, you might be one of those people who think Life Coaching is an industry full of young attractive people with massive Instagram accounts who use it as a cover for their self development habit (cough cough I can assure you this is not the case for me) but how would you know if you don’t give it a go.

If you do have any questions, I am always open to hearing them, it is helpful for me to know what womens concerns might be.

If you want to check out what some of my clients are up to head over to Twitter or Instagram and do a search for #iblamejulie the hashtag a bunch of my clients came up with a few years ago which seems to have taken up a life of its own.

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