Helping humans to think better and take action
in the age of ai
You’ve got experience, ideas, instinct..
A brain full of hard earned knowledge, but the world is changing fast and you don’t want to be left behind.
AI is reshaping how we work, create, communicate, learn, market, lead, and make decisions and for many people it feels terrifying and full of opportunity all at once.
Maybe you’re trying to figure out where you fit in this new landscape. Maybe you’ve been stuck in overthinking mode for months.
Too many ideas. Too much noise. Too many people shouting about the “future”. Or maybe you know you need to evolve, but you don’t want to blindly automate everything and lose what makes you valuable in the first place.
I’m Julie Creffield — innovation strategist, keynote speaker, bestselling author, and Innovation Director for the UK’s largest network of innovation centres.
For 30 years I’ve helped people navigate change, think differently, and turn bold ideas into meaningful action. Now my work focuses on one big question:
How do humans stay relevant, creative, and commercially valuable in the age of AI?
I help business owners, leaders, creatives, experts, and everyday humans to cut through hype, panic and performative AI nonsense with practical critical thinking and human-first innovation.
I help folks to…
Launch the idea.
Write the book.
Build the business.
Have the conversation.
Start before they feel ready.
I believe the future belongs to the people willing to stay curious, think critically, and do something brave with what they already know.
Book a free call →
The business owners
i Love helping...
are ambitious business owners who are braving the entrepreneurial world. Founders, CEO’s, Experts, Speakers, Consultants, Coaches, Therapists, Creatives, Changemakers…the title doesn’t really matter as much as your desire to do BIG things through your venture.
They come from all walks of life, and zoom in from all over the world, but the thing they have in common is they genuinely want to help others AND also help themselves…cos you know that is also allowed right?
Some of my clients have ADHD, or other creative challenges and so my work is bespoke and NOT cookie cutter. (And FYI YES I do accept ATW funding)
My programs help SME’s at all stages of their journey…and many of my clients have worked with me for 10+ years now, needing different types of support as their venture scales.
MY JOURNEY
GET TO KNOW ME
I started my life in very humble surroundings, one of six kids growing up in a single parent family on a council estate in East London. I have gone on to live an extraordinary life of travel, adventure and creativity…not without a few bumps along the road of course.
I worked as a freelance artist, project manager, trainer and consultant for 10 years, before I switched to online business and grew my first online venture to 6 figures, with my content being seen by millions of people around the world. I have worked with some of the worlds BIGGEST brands, and some of the UK’s most influential decision makers.
I am an author of 18 books (the 19 and 20th ones are underway) and my story has been shared on media channels and on stages in more than 50 countries.
As a coach and consultant I’ve worked with more than 20,000 individuals around the world helping them to think bigger and do better, by taking radical self responsibility, fearless action, and making the most of the valuable and limited resources we have
BRANDS IVE WORKED WITH:
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is your business ready for whats coming next?
Business Model on a Page Service
AI isn’t just changing the tools we use, it’s changing the way businesses compete, grow and create value. The question isn’t whether AI will affect your business, (IT 100% WILL) but whether you’re prepared for it.
Business Model on a Page is an intensive 1-2-1 strategy session designed to help you step back, spot the gaps in your current business model and identify the biggest opportunities for growth.
Together we’ll map your business on a single page, explore where you’re vulnerable, uncover where AI could save you time or create new value, and agree on the next steps that will have the biggest impact.
Whether you’re feeling stuck, overwhelmed by AI, or simply want confidence that you’re focusing on the right things, you’ll leave with clarity, direction and a practical roadmap for the future.
Some clients stop there. Others choose to continue working with me through my “Julie in Your Back Pocket” service, where I become your strategic thinking partner, AI guide and accountability coach, helping you turn ideas into action.
Every business is different, so every proposal is tailored to your goals, your business and the level of support you need. After our call I’ll send you a personalised recommendation…no pressure, just a clear plan for what comes next.
TEAM MOTIVATION
IMPACTFUL SPEAKER
I love speaking and training large groups, so if you are an organisation, company or even a small business owner who has a team of leaders, or group of other small business owners that need a bit of geeing up…I’m your gal.
An award winning international keynote speaker with hundreds of gigs behind me, I use a mix of high impact storytelling, easy to apply tactics and strategies, and a whole heap of creativity to make sure nobody ever falls asleep.
My keynote “What’s THE BiG Idea – Innovation Strategies to Change The World” has been described as a talk with tears, cheers and takeaways…obviously not of the fast food variety lol
WELCOME TO MY WORLD
THE BLOG
Writing is what got me into the online world. After a decade of doing community engagement in the real world, I set up a simple blog and before you knew it had millions of readers around the world. I still love to write, sharing my thoughts and the latest expertise around CHANGE in business, life and in the workplace…so check out what I’ve had to say recently.