Helping humans to think better
in the age of ai
You’ve got experience, ideas, instinct..
A brain full of hard earned knowledge, but the world is changing fast and you don’t want to be left behind.
AI is reshaping how we work, create, communicate, learn, market, lead, and make decisions and for many people it feels terrifying and full of opportunity all at once.
Maybe you’re trying to figure out where you fit in this new landscape. Maybe you’ve been stuck in overthinking mode for months.
Too many ideas. Too much noise. Too many people shouting about the “future”. Or maybe you know you need to evolve, but you don’t want to blindly automate everything and lose what makes you valuable in the first place.
I’m Julie Creffield — innovation strategist, keynote speaker, bestselling author, and an Innovation Director working on the ground for the UK’s largest network of innovation centres.
For 30 years I’ve helped people navigate change, think differently, and turn bold ideas into meaningful action. Now my work focuses on one big question:
How do humans stay relevant, creative, and commercially valuable in the age of AI?
I help business owners, leaders, creatives, experts, and everyday humans to cut through hype, panic and performative AI nonsense with practical critical thinking and human-first innovation.
In these times of uncertainty and rapid change we must stay curious, think critically, and do brave things with what we already know.
Book a free call →
The business owners
i Love helping...
are ambitious business owners who are braving the entrepreneurial world. Founders, CEO’s, Experts, Speakers, Consultants, Coaches, Therapists, Creatives, Changemakers…the title doesn’t really matter as much as your desire to do BIG things through your venture.
They come from all walks of life, and zoom in from all over the world, but the thing they have in common is they genuinely want to help others AND also help themselves…cos you know that is also allowed right?
Some of my clients have ADHD, or other creative challenges and so my work is bespoke and NOT cookie cutter. (And FYI YES I do accept ATW funding)
My programs help SME’s at all stages of their journey…and many of my clients have worked with me for 10+ years now, needing different types of support as their venture scales.
MY JOURNEY
GET TO KNOW ME
I started my life in very humble surroundings, one of six kids growing up in a single parent family on a council estate in East London. I have gone on to live an extraordinary life of travel, adventure and creativity…not without a few bumps along the road of course.
I worked as a freelance artist, project manager, trainer and consultant for 10 years, before I switched to online business and grew my first online venture to 6 figures, with my content being seen by millions of people around the world. I have worked with some of the worlds BIGGEST brands, and some of the UK’s most influential decision makers.
I am an author of 20 books and my story has been shared on media channels and on stages in more than 50 countries.
As a coach and consultant I’ve worked with more than 20,000 individuals around the world helping them to think bigger and do better, by taking radical self responsibility, fearless action, and making the most of the valuable and limited resources we have.
BRANDS IVE WORKED WITH:
Is your business ready for whats coming next?
Business RE:Think service
AI isn’t just changing the tools we use, it’s changing the way businesses compete, grow and create value. The question isn’t whether AI will affect your business, (IT 100% WILL) but whether you’re prepared for it.
BUSINESS RE:THINK is a focused strategic deep dive for business owners who know there’s more potential in what they’ve built, but aren’t entirely sure what needs to change next.
Maybe you’ve outgrown your current offers. Growth has stalled. You’re doing far too much. Your marketing isn’t converting like it used to. Or AI has opened up possibilities that simply didn’t exist when you designed your business.
You’ll leave with a redesigned Business Model on a Page, clarity about your biggest opportunities, practical ideas for where AI could genuinely help, and a focused set of priorities for what happens next.
After our call I’ll send you a personalised report, and 90 day plan…no pressure, just a clear strategy to maximise the opportunities for whats coming next.
IMPACTFUL SPEAKER
I speak to organisations and their huamans about how AI is changing the way they work — but never technical presentations filled with jargon, hype and tools they’ll never use.
As an award-winning international speaker, business strategist and author of 20 books, I bring together 30 years of experience in creativity, innovation, business growth and change with a refreshingly human approach to AI.
My talks help people think differently, ask better questions and recognise what becomes possible when human creativity and emerging technology work together.
Through powerful storytelling, practical frameworks and ideas people can use immediately, I turn complex subjects into conversations that feel accessible, relevant and energising. People don’t leave simply knowing more about AI. They leave understanding what it means for them — and feeling ready to do something with it.
Expect honesty, humour, audience participation and plenty of practical takeaways. Nobody falls asleep. And nobody leaves thinking AI is somebody else’s job.
WELCOME TO MY WORLD
THE BLOG
Writing is what got me into the online world. After a decade of doing community engagement in the real world, I set up a simple blog and before you knew it had millions of readers around the world. I still love to write, sharing my thoughts and the latest expertise around AI, innovation and change in business, life and in the workplace…so check out what I’ve had to say recently.